Infiniti Becomes an Official Sponsor and Global Automotive Partner of Cirque du Soleil

By Infiniti, PRNE
Tuesday, March 23, 2010

YOKOHAMA, Japan, March 24, 2010 - Infiniti today announced that it has partnered with the world-renowned
Montreal-based entertainment group, Cirque du Soleil(R), to become an
Official Sponsor and exclusive Automotive Partner. The sponsorship marks a
first for both Infiniti and Cirque du Soleil.

"Our new sponsorship with Cirque du Soleil will show that Infiniti is
much more than exciting machines that move you from one place to another.
Infiniti has an emotional, inspirational appeal, offering a very personal
style of modern luxury and respectful treatment for the world's most
discerning luxury customers" says Toru Saito, corporate vice president and
leader, Global Infiniti Business Unit.

Building on previous Infiniti / Cirque du Soleil sponsorships in Canada,
Russia, Korea, and the Middle East, the new global partnership gives Infiniti
brand exposure through 180 Big Top and Arena touring shows in the U.S.,
Canada, Western Europe, and Russia - as well as three Theatrical Shows in New
York City
, Chicago, and Los Angeles. Combined, these shows will bring in over
5.4 million attendees offering Infiniti an unparalleled exposure to the
affluent customer base of Cirque du Soleil.

"The partnership between Cirque du Soleil and Infiniti is a natural fit
for these two perfectly aligned brands as both embody Inspired Performance",
says Jon Brancheau, director global marketing, Global Infiniti Business Unit.
"At Infiniti, our intention is to move people emotionally as well as
physically. We believe that this partnership will personify our brand's
desire to invoke graceful strength, vibrancy, craftsmanship and exhilaration
in consumers."

"As a company committed to partnering with only like-minded brands,
Cirque du Soleil is excited about the opportunity to expand our relationship
with Infiniti," adds Ryan Sandilands, senior director of corporate alliances,
Cirque du Soleil. "After several successful years working with Infiniti
, we look forward to connecting with Infiniti's passionate customers
around the world, inspiring creativity and powerful emotions in everyone."

The first partnered shows begin in April 2010 in Portland (Oregon), New
, and Montréal.

Infiniti joins a host of top tier Official Sponsors, including American
Express, CGI, Sun Life Financial, and W Hotels.

About Infiniti

Infiniti's Global lineup includes models such as the Infiniti G sedan,
coupe and convertible, all-new Infiniti M luxury sedan, Infiniti EX
crossover, Infiniti FX performance crossover, and all-new Infiniti QX
full-size luxury crossover. Currently Infiniti has over 250 retail outlets
worldwide. More information about Infiniti can be found at

About Cirque du Soleil

From a group of 20 street performers at its beginnings in
1984, Cirque du Soleil is now a major Quebec-based organization providing
high-quality artistic entertainment. The company has 5,000 employees from
over 50 different countries, including more than 1,200 performing artists.

Cirque du Soleil has brought wonder and delight to more than 100 million
spectators in 300 cities on five continents. In 2010, Cirque will present 20
shows simultaneously throughout the world.

For more information about Cirque du Soleil, visit

To find out more about the One Drop Foundation, visit

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from or
viewed at or

    Infiniti Contacts:

    Simon Wittenberg, Infiniti Lifestyle Communications
    T: +44-207-491-9934

Infiniti Contacts: Simon Wittenberg, Infiniti Lifestyle Communications, T: +44-207-491-9934, M: +44-7752-966-167, E: simon at

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