Info2Cell Chooses Myriad Group to Deliver Mobile Social Networking Services Across Middle East and North Africa Region

By Myriad Group Ag, PRNE
Monday, April 18, 2011

DUBENDORF-ZURICH, Switzerland, April 19, 2011 - — Myriad to be prime mobile social networking services provider to
Info2Cell, serving 40 operators and 160 million subscribers in Middle East
and North African (MENA) region

— Myriad's unrivaled portfolio of social networking, messaging & web 2.0
services and robust, carrier-grade cloud-computing platform were key factors
in selection

— Landmark deal signifies Myriad's growing leadership in mobile social
networking on mass-market mobile phones and increased footprint in MENA

Myriad Group AG (SIX: MYRN), a global leader in mobile technology, having
shipped over 3.8 billion software applications on more than 2.2 billion
phones, today announces it has been selected by Info2Cell, MENA's first and
largest Value Added Service Provider, to power mobile social networking,
messaging and web 2.0 services to over 40 operators and 160 million
subscribers across the MENA region.

In particular, Info2Cell will leverage Myriad's unrivalled portfolio of
mobile social networking services, such as Myriad Updates, a new,
first-of-its-kind text-based mobile social networking service accessible on
low-end phones, launched at Mobile World Congress earlier this year. Myriad
Updates leverages Myriad's leading mobile social networking platform and
Self-Care systems, which powers services for Telefonica and other Tier 1
operators around the world.

Under the Info2Cell brand, Myriad will manage and power Info2Cell's
entire mobile social networking offering, enabling deployment in just a
matter of weeks. This in turn allows Info2Cell to focus on promoting its new
service amongst its 40-strong network of mobile operator customers, rather
than being burdened with technical integration and rollout.

"Adoption of social networking in the MENA region is growing at an
exponential rate. In order to keep pace with market demands, we needed a
partner that would enable us to quickly deliver mobile social networking
capabilities on a massive scale across multiple device segments," said Bashar
, co-founder and CEO of Info2Cell. "Myriad has allowed us to
seamlessly integrate social networking services into our overall offering
with little technical challenges, while enabling us to quickly capitalize on
this growing phenomenon and better serve our operator customers' needs."

Through this new partnership, operators will have the opportunity to
monetize data services in a new way that is complementary to their existing
data offerings, but is open to all subscribers, making mobile social
networking accessible to mass-market mobile phone and non-data users
throughout the entire MENA region.

"This is a landmark partnership and a real milestone for Myriad. Because
of Info2Cell's extensive relationships in the MENA region, we have the
opportunity to rollout our mobile social networking services on an
unprecedented scale," said Simon Wilkinson, CEO or Myriad. "This not only
further reinforces our leadership in mobile social networking, it also
dramatically increases our footprint in what is an exciting, fast growing
marketplace - added together with the Latin America footprint we support with
Telefonica, it pushes our exclusive addressable market to over 300M mobile
users. We look forward to working with Info2Cell to further evolve its
offering, while driving mobile social networking in the MENA region."

About Myriad Group:

Myriad Group AG is a global leader in mobile technology and has shipped
over 3.8 billion software applications in more than 2.2 billion mobile
phones. Its comprehensive portfolio includes browsers, messaging, Java,
social networking, user interfaces and middleware for all types of mobile
phones, from ultra-low cost handsets to advanced smartphones.

The company provides both individual components and complete solutions,
which enable handset manufacturers and operators to deliver amazing
experiences on mobile phones. Myriad also develops USSD-based customer
self-care platforms that deliver over 10 billion messages a year to 220
million mobile users across more than 35 mobile operators worldwide.

Myriad was created from the combination of industry leading companies,
Esmertec and Purple Labs. It operates worldwide, with offices in Switzerland,
France, UK, USA, Mexico, China, South Korea, Taiwan, Japan and Australia.
Headquartered in Dubendorf Zurich Switzerland, Myriad is listed on the SIX
Swiss Exchange (SIX Symbol: MYRN).

Kate Hamilton, +1-415-989-9803, or Jaime Tero, +44-208-322-1922, both for Myriad Group AG, myriad at

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