moneysupermarket.com is Spelbound by Britain's Got Talent SponsorshipBy Moneysupermarket.com, PRNE
Monday, April 18, 2011
CHESTER, England, April 19, 2011 - Spelbound, the winning act from Britain's Got Talent in 2010,
has been exclusively signed to work with moneysupermarket.com on its
sponsorship of the hit TV programme.
As announced in January, www.moneysupermarket.com/ is
the fully integrated sponsor of Britain's Got Talent which returns to ITV
next month (April). moneysupermarket.com's sponsorship of one of the UK's
most popular entertainment shows is the first major sponsorship for the
company, the UK's market-leading, and most popular, comparison site.
Spelbound, the troupe of 13 gymnasts from Middlesex who shot
to fame after winning the fourth series with their breathtaking performances,
will help further promote the sponsorship and the theme of "a talent for
saving you money." The gymnasts will feature on air during the fifth series
of the programme in the moneysupermarket.com idents, which will appear at the
beginning and end of each segment of the programme. They will be seen
constructing difficult and complex shapes which depict some of the products
moneysupermarket.com compares, such as recreating a house (home insurance), a
car (motor insurance) and a light bulb (energy).
As part of the partnership, Spelbound will also be supporting
moneysupermarket.com through PR and social media activities. There will be a
special microsite for moneysupermarket.com's Britain's Got Talent sponsorship
where fans can get access to behind the scenes clips from the Spelbound
idents, sign up to a blog feed on the show, and enter a draw for the chance
to win tickets to the live shows. The microsite can be found at
www.moneysupermarket.com/britainsgottalent/. Fans can also follow
moneysupermarket.com's Twitter feed @moneysupermkt and Facebook page (find us
David Osborne, marketing director at moneysupermarket.com,
said: "We're very excited to be working with Spelbound as part of our
sponsorship of Britain's Got Talent. Their gravity-defying routines are
breath-taking and always leave people wanting more. We think their infectious
enthusiasm and talent will provide us with a great platform to further build
our brand awareness and market-leading position as well as entertaining the
British public. Everyone should be on the lookout for some of Spelbound's
signature moves, including the now world-famous human skipping rope!
"moneysupermarket.com is Britain's number one comparison
website with over 120 million visitors a year, and sponsoring Britain's Got
Talent, provides us with the ideal opportunity to bring to life what we offer
consumers. As well as comparing car insurance, visitors to
moneysupermarket.com can save money on a range of financial products
including mortgages, credit cards, energy and broadband. Britain's Got Talent
and our partnership with Spelbound will provide the perfect opportunity for
us to get the message out far and wide."
Neil Griffiths, Spelbound's coach commented: "We've had a whirlwind year
since winning the competition in 2010, we've released a DVD, won several gold
medals for Great Britain in our sport, and performed for royalty, so working
with moneysupermarket.com on the fifth series of Britain's Got Talent is
another winning combination for us. Spelbound have been working really hard
on new routines for the idents to make them as spectacular and exciting as
possible. We can't wait for them to be aired now and the new series to
The sponsorship deal, which was agreed with ITV,
FremantleMedia Enterprises (FME) and Syco TV, includes broadcast sponsorship
of all Britain's Got Talent programming, online sponsorship of the official
Britain's Got Talent website, interactive, mobile and off-air licensing. The
TV and online campaign has been created by advertising agency Dare. The
official Britain's Got Talent website, www.itv.com/talent/, will be
produced by talkbackTHAMES digital with ITV.
The 2011 series will feature new judges Michael McIntyre and
David Hasselhoff who join Amanda Holden, and during the live stages, Simon
Cowell. The show is produced by talkbackTHAMES (a FremantleMedia company) and
Syco TV. In 2010, Britain's Got Talent drew an average audience of 11.4
million viewers and a 46 percent share of viewing, with a huge peak audience
of 15.8 million viewers tuning in to watch Spelbound crowned winners in the
Note to Editors:
moneysupermarket.com's customer commitment
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direct and you won't get a better deal doing so
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moneysupermarket.com compares (at 24th February 2011) - 100 car insurance providers and 76 home insurance providers - 20 broadband providers and 18 energy providers - 27 unsecured loan and 5 secured loan providers - 65 mortgage lenders and 33 credit card providers - 65 savings providers and 32 current account providers. - Over 865,000 mobile phone deals
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About Britain's Got Talent:
Britain's Got Talent is one of the UK's highest rated entertainment shows
of the last 5 years. Airing on ITV, the UK's largest commercial broadcaster,
it is produced by talkbackTHAMES (a FremantleMedia company) and Syco TV. The
official Britain's Got Talent website, www.itv.com/talent/, is
produced by talkbackTHAMES digital with ITV and is the online home for
Britain's Got Talent 2011.
About FremantleMedia Enterprises & FremantleMedia
FremantleMedia is one of the leading creators and producers of
entertainment brands in the world. FremantleMedia is part of the RTL Group,
Europe's largest television and radio broadcast company, which is in turn 90
percent owned by Bertelsmann AG, one of the world's major media and
entertainment companies. FremantleMedia's worldwide production arm is
responsible for many of the world's highest rated prime time entertainment,
drama, serial drama and factual entertainment programmes. FremantleMedia
Enterprises is the brand extension arm of FremantleMedia, offering a
one-stop-shop for all Licensing, Distribution and Home Entertainment around
the world. The FremantleMedia Group (which includes FremantleMedia North
America, UFA, talkbackTHAMES, FremantleMedia Australia and Original
Productions amongst others) has operations in 22 countries, one of the most
comprehensive global networks, creating nearly 10,000 hours of programming a
year, rolling out more than 60 formats and managing over 300 individual
titles. FremantleMedia has some of the world's most sought after and long
running formats in its catalogue, and globally, produces such programmes as:
Idols (co-produced with 19 Productions in the US), Hole In The Wall, Got
Talent (co-produced with Syco in the UK and the US), The X Factor
(co-produced with Syco in the UK), Take Me Out, Family Feud, The Price is
Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours.
About Syco Entertainment
Syco Entertainment is a global joint venture between Simon
Cowell and Sony Music Entertainment focused on the production and
exploitation of music, television, film and digital content. Syco TV and
Music includes the global TV franchises 'The X Factor' and 'Got Talent' which
currently air in over 60 countries. Syco Music roster includes superstar
artists such as Leona Lewis, Susan Boyle and Il Divo. In 2009, 'Britain's Got
Talent' launched the global music career of Susan Boyle, whose debut album is
world's fastest selling album in history. Syco Entertainment is based in
London and Los Angeles with a staff of 28.
Dare is an advertising agency with a digital heartbeat. Formed from the
merger of MCBD and Dare, we've achieved the UK's first true marriage of
broadcast and digital. Our unique offering both reflects how people are using
media today and looks forward to an ever-changing future.
Quite simply no agency exists like Dare: - Marketing Digital Agency of the Year 2007, 2009, 2010 - IPA Effectiveness Company of the Year 2010 - Creativity Magazine A-List and Top 5 Honor Roll, 2010 - Campaign Digital Agency of the Decade - ITV Ad of the Decade (Hovis) - Campaign Digital Agency of the Year 2003, 2004, 2005, 2007 For further information, images or interviews, please contact: Susannah Hardy Head of PR moneysupermarket.com Tel: +44-778-840-5224 Email: email@example.com Ann-Marie Thomson Global Head of Media - Syco Entertainment Tel: +44-207-361-8000 Email: firstname.lastname@example.org Caroline Cook Acting Head of Corporate Communications, ITV Tel: +44(0)20-71573709 Email: email@example.com Belinda Thomas-Dunphy Sr PR Manager, FremantleMedia Enterprises Tel: +44-201-769-16911 Email: firstname.lastname@example.org Rhian Lewis 3 Monkeys Communications for moneysupermarket.com Tel: +44-20-7009-3100 Email: Rhian.email@example.com Dan Waite Manager Spelbound MIG Management Tel: +44-207-287-6539 Email: firstname.lastname@example.org
Tags: April 19, Chester, England, Moneysupermarket.com, United Kingdom