InMobi and Cooliris Launch the World’s First Mobile 3D Ad Campaign
By Inmobi, PRNEWednesday, June 29, 2011
LONDON, June 30, 2011 -
Innovative
campaign brokered by Starcom MediaVest Group enables interactive
experience on iPad
Today sees the launch of the world’s first live 3D advertising
campaign for iPad.
Created by full-service agency Starcom, the ad campaign will run
in 3D on the iPad in the UK, delivered across
mobile ad network.
Built using Cooliris’s award-winning 3D technology, the ad has
been created using innovative lighting, shading, parallax and
motion effects to create a truly immersive, interactive and
memorable experience for the user. The campaign will achieve
the maximum possible impact leveraging InMobi’s extensive global
reach.
Milton Elias, Head of Mobile, Starcom MediaVest Group, said of
the campaign. “As mobile technology continues to facilitate richer
advertising experiences, we feel it’s important to explore this
exciting new avenue as a solution for our clients. Cooliris’s 3D
media ads take mobile/tablet ads to a new level of interactivity
and consumer engagement that will play a part in defining the
future of mobile advertising.”
Rob Jonas, VP and MD, Europe and Middle East, InMobi, added, “We
believe this to be an industry first. Starcom is looking for
innovation in all of its available media channels and we’re proud
that InMobi’s technology platform, in conjunction with Cooliris 3D
ad technology, has enabled Starcom to bring this innovative
campaign to market in this way.”
You can see the ad here:
About InMobi
InMobi is the world’s largest independent mobile advertising
network. With offices on four continents, it provides advertisers,
publishers and developers with a uniquely global solution for
advertising. Its network is growing fast and now delivers the
unprecedented ability to reach 314 million consumers, in over 200
countries, through more than 35 billion mobile ad impressions
monthly. InMobi was recently selected as the 2011 AlwaysOn Top 100
Mobile Companies in Silicon Valley.
InMobi is venture-backed with marquee investors including:
Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The
company has offices in Nairobi, London, San
Francisco, Bangalore, Tokyo, and Singapore.
To learn more, please visit
follow us on Twitter @InMobi, or read our blog at
About Cooliris:
Cooliris turns digital content into immersive visual experiences
that increase user engagement and discoverability.
With nearly 40 million downloads of its popular Cooliris 3D Wall
and over 100K daily activations of the Gallery application for
Android, Cooliris is pioneering visual browsing. Extending this
innovation further, Cooliris has transformed Wikipedia into a
coffee-table magazine with its award-winning Discover for iPad, and
is now making realtime group sharing hyper-personal with LiveShare.
Cooliris’ latest product Decks, is a unique way for consumers
to browse and purchase across multiple vendors and products on the
iPad, all in one place.
Cooliris is a venture-backed company with investors, Kleiner
Perkins Caufield & Byers, DAG Ventures, The Westly Group, and
Deutsche Telekom’s T-Venture. Cooliris is headquartered in Palo
Alto, California, with offices in Tokyo and Singapore.
More information about Cooliris can be found at
Facebook at
and on Twitter at
About Starcom MediaVest Group
Starcom MediaVest Group (SMG) is one of the largest
communications groups in the world, specialising in media buying
and management, response media, internet and digital
communications. It operates two separate agencies under the group
banner - MediaVest and Starcom- each built around a distinct focus
and expertise set. SMG is part of Publicis Groupe, the world’s
second largest media counsel and buying group, the world’s third
largest communications group and a global leader in digital
communications. With global activities spanning more than 104
countries on five continents, the Groupe employs around 44,000
professionals. With sister agencies ZenithOptimedia, Denuo, Digitas
and Razorfish, SMG is a member of Publicis Groupe’s VivaKi, a
global digital knowledge and resource centre that leverages the
combined scale of the agencies to develop new services, tools and
partnerships. SMG London is the global Hub of Excellence for EMEA,
driving change across the media industry through investment in
digital, content, technology, data and research. Please visit
@SMG_London on Twitter, on LinkedIn and on
emergingspaces.co.uk.
Media Contact
Simon Judges @IF Communications for InMobi UK/EU
+44(0) 207-484-6288 / +44 (0) 7949-138017
Byron McCaughey @Braben for Starcom MediaVest Group
+44(0) 207-025-8021
smg@braben.co.uk
.
Tags: Inmobi, June 30, London, United Kingdom
