Cannes Lions and Ketchum Announce Winners of Young Marketers Competition

By Ketchum Ltd, PRNE
Sunday, June 26, 2011

CANNES, France and LONDON, June 27, 2011 -


Teams from the Philippines, Belarus and Brazil Win Top

Justine Ferrer and Angeline Go of Del Monte PANA in the
won the Gold Lion for the second-annual href="">
Young Marketers Competition at the Cannes Lions Festival of
Creativity. The competition, sponsored by href="">Ketchum, challenged 17 teams of
young in-house marketers from around the world to develop a product
or service concept that is an extension of their own companies’
business and supports a charitable cause. Competitors then
presented their communication plans to a panel of industry leaders,
which included David Gallagher, Ketchum senior partner and
president of Europe, Rachel Hatton, U.K. planning director for
Ogilvy and Mather, and Eric Einhorn, global strategy director for
McCann Worldwide.

For the winning brief, Ferrer and Go, both of food and beverage
manufacturer Del Monte, developed a new drink concept and
communications plan that would promote peace and community in the
Mindanao island.

Of the judging, Gallagher said, “We thank the young marketers
for their impressive and inspiring work. It was an incredibly
difficult decision. The teams’ product ideas were brilliant and
their briefs clear, directive and creative. With the top three
finishers coming from emerging markets, it strongly demonstrated
that creativity is everywhere. Their innovation was world-class and
truly deserving of the world stage.”   

The Silver Lion went to the team from Belarus, Darya Borovskaya
and Alena Koleson, who developed a concept for a cranberry drink
for beverage producer Heineken Breweries that would support the
fight against erosion of endangered wetlands. Brazil’s Joanna Moura
of Vivo and André Sabó of food manufacturer Sadia won the Bronze
Lion for producing a concept for a new Sadia soup line that
benefits the homeless.

Participants were given 30 hours to develop their product or
service concept before showcasing their communication plans in a
two-page written brief and short presentation to the judging panel.
The winning teams were recognized at the Cannes Lions’ Integrated
Awards Ceremony held Saturday, 25 June.

This year’s competitors were selected after winning local
competitions in their own countries, and hailed from Austria,
Belarus, Brazil, Chile, Colombia, Dominican Republic, Finland,
India, Italy, Poland, Portugal, Spain, the Philippines, Turkey, the
United Kingdom, the United States and Vietnam.

About the 58th Cannes Lions
International Festival of Creativity, Cannes, France

The International Festival of Creativity - Cannes Lions - is the
world’s leading celebration of creativity in communications. As the
most prestigious international annual advertising awards, over
24,000 entries from all over the world are showcased and judged at
the Festival. Winning companies receive the highly coveted Lion
trophy honoring the most creative film, print, outdoor,
interactive, radio, film craft, design, sales promotion &
activation and integrated advertising, as well as the best media,
direct marketing, PR, titanium and creative effectiveness ideas.
The Festival is also the only truly global meeting place for
advertisers, advertising and communication professionals. Over
8,000 delegates from 95 countries attend seven days of exhibitions,
screenings, as well as over 50 high-profile seminars, 30 workshops
and master classes presented by renowned worldwide industry
leaders. As the networking and learning opportunity of the year,
Cannes Lions is the must-attend event for anyone involved in brand

About Ketchum

Ketchum is a leading global communications firm with operations
in more than 70 countries across six continents. Named 2010 Large
PR Firm of the Year (Holmes Report and PR News) and
the winner of an unprecedented three consecutive PRWeek
Campaign of the Year Awards, Ketchum partners with clients to
deliver strategic programming, game-changing creative and
measurable results that build brands and reputations. For more
information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC),
visit href="">

Contact: Robyn Massey, +44-(0)-20-7611-3658, robyn.massey at

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