Kenshoo Hires Ziv Oren as Chief Information Officer

By Kenshoo, PRNE
Tuesday, June 28, 2011

LONDON, June 29, 2011 -

- With Photo

Technology and operations veteran to
expand global digital marketing software infrastructure

Kenshoo, a global leader
in digital marketing software, today announced the appointment of
Ziv Oren as chief information officer (CIO) across Kenshoo’s global
enterprise technology platform and more than ten international

“Ziv has proven that he can help global companies stay ahead of
the curve and be agile,” said Yoav-Izhar Prato, Kenshoo CEO. “Ziv
shares the Kenshoo DNA and his persona will fit in well with our
culture as we push our agenda in search, social, and beyond.”

Oren brings over 20 years of experience in information systems
to Kenshoo. He joins the company from 888 Holdings where he was
CIO, overseeing IT infrastructure and operations as well as
business intelligence for one of the world’s most popular online
gaming entertainment and solutions providers. Earlier in his
career, Oren served as head of technology operations for
and DealTime, now, a service of eBay.

“Kenshoo has assembled a world-class engineering team and
constantly pushes the boundaries in digital marketing,” said Oren.
“I will make sure Kenshoo customers continue to get the performance
they expect as they grow their businesses on our backs.”

At Kenshoo, Oren will lead the IT, Production, and Automation
departments globally as well as manage the day-to-day operations at
Kenshoo’s Israeli site. Kenshoo boasts one of the most advanced and
sophisticated platforms in the digital marketing industry. Oren’s
charge will be to continue to scale the current Kenshoo
infrastructure and manage continued growth across a customer base
that features some of the world’s most elite online advertisers and

Kenshoo currently has more than 650 million keywords managed on
its platform and campaigns running in over 100 countries. With full
local currency and language support, Kenshoo was the first platform
to integrate with Baidu and Yandex in addition to supporting the
advertising APIs of major global search engines Google, Yahoo and
Bing and the world’s largest social network, Facebook. To date,
Kenshoo has completed integration with more than 30 third party
digital marketing platforms including ClearSaleing for attribution,
Criteo for retargeting and LinkShare for affiliate marketing.

Underscoring Kenshoo’s technical achievements to date is the
tracking of 70 million post-click digital marketing conversion
activities each day or 800 events per second, contributing to over
$15 billion in annual sales revenue for Kenshoo’s customers. In the
past year, through environmentally-friendly infrastructure
planning, Kenshoo achieved a reduction of 2.7 million pounds of
Carbon Dioxide, the equivalent of taking 228 cars off the road each
year or planting 4,000 new trees.  

About Kenshoo

Kenshoo is a digital marketing
software company that engineers technology solutions for online
advertising. Kenshoo’s global platform delivers the control,
automation and results needed to make better investments across
search, social, and display campaigns. Advertisers, agencies and
marketing providers use Kenshoo Enterprise[TM], Kenshoo
Social[TM], and Kenshoo Local[TM] to direct
more than $15 billion in annual sales revenue. Kenshoo powers five
of the top ten retailers in the world and eight of the ten largest
ad agency networks. With campaigns running in more than 100
countries, Kenshoo customers include Barnes & Noble,
CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis,
LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group,
Travelocity, Walgreens, and Zappos. Kenshoo has over ten
international offices and is backed by Sequoia Capital and Arts
Alliance. Please visit href=""> for more

Note to Editors:

A picture/s accompanying this release is available through
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Contact: Jacqui Keep, +44(0)20-7284-6958, jkeep at

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