Innovative Systems’ New Strategy Focuses on Cross-Product Line Solutions to Achieve Client Objectives

PITTSBURGH -

Innovative Systems, Inc. (ISI), a leading provider of data quality, customer data integration, business intelligence support and regulatory compliance solutions worldwide today announced its new strategy to deliver compliance, data quality and customer connectivity in a common platform. This new strategy is reflected in ISI’s new Web site, recently launched at www.innovativesystems.com.

“The overriding benefit clients gain from ISI’s unique data model and data quality engines that drive our FinScan(R), i/Lytics(R) and Synchronos(TM) business lines is the ability to view their customers from an extended vantage point that changes - and strengthens - the way they do business,” said Bob Colonna, ISI president and CEO. “By revealing networks of interconnected personal and business relationships, our technology provides the groundwork for enhancing such critical business functions as measuring customer value, assigning service levels, determining creditworthiness, and assessing compliance risk.

“Strengthening the way our clients see their customers in interrelated ways is the focus of our new strategy,” Colonna continued. “It can lead to using customer connectors to identify higher quality prospects, validating addresses to improve location-related functions such as reducing mailing costs or CRA issues, appending third-party data to expand customer knowledge, or improving customer information processes to enhance business intelligence. There are a myriad of ways better, more complete customer information contributes to improved productivity, staff allocations, risk assessment, more accurate analytics and better decision-making.

“To support this strategy, we have brought together our separate business lines to focus on providing enterprise solutions so our clients understand their customers in new and enhanced ways. Visitors see on our Web site the emphasis on how our technology and toolsets can be used to help enterprises achieve and enhance specific business objectives dependent on customers and parties related to them. Clients can approach us not in terms of selecting one of our business lines, but finding the tools to achieve an objective - large or small, departmental or enterprise-wide,” concluded Colonna.

The essence of ISI’s solution-based offering is its accurate identification of name lines, its unique data model and the precision of its powerful matching and linking methodology within languages and across language translations. Using its data model, ISI is able to recognize all the name lines within a customer record, revealing associations other data quality solutions miss and surpassing limitations of traditional data models. The result is a much more complete picture of the customer and all the ways that a customer is related to other customers, associated businesses or non-governmental organizations.

“While our vision is based on sophisticated, proprietary technology, in practical terms it is returning customer relationship management to the days when bank managers and store owners knew their customers personally,” said Michael Ott, senior vice president. “In those days, when you walked into the bank, the manager knew who you were related to, what real estate you owned, what businesses you were involved in, and who your business partners were. That personal knowledge played a key role in decisions related to your business dealings with the bank. Our customer connector methodology can provide that level of customer knowledge again, but in an automated way, to help organizations interact with their customers more effectively and more profitably.”

Visitors to the Web site can see how ISI’s new strategy affects both business and IT users. The site shows how the building blocks of data quality (i/Lytics), compliance (FinScan), and customer networking (Synchronos) can work for their organization to manage risk and create business opportunities. For ease of navigation, the site is organized into sections: Building Business Value from Customer Connections, Optimizing Data Quality for Business Benefit, Validating Addresses and Appending Third-Party Data, and Improving Customer Information Processes.

“We’re excited to help our clients benefit from our new strategy and achieve their business objectives by providing easy access to the proven, leading edge technologies that have evolved over our four decades of working and partnering with some of the largest organizations in the world,” Colonna said. “Our expanded site will provide a valuable resource to visitors, enabling them to envision new possibilities and opportunities for meeting their everyday business challenges in new ways.”

Powered by Innovative: - FinScan - Compliance with Sanctions and PEP list screening - I/Lytics - Enterprise Data Quality Solutions - Synchronos - Auto generated social networks housed in a proprietary data model with associated BI support

About Innovative Systems, Inc.

Innovative Systems is a global leader in delivering enterprise customer information solutions to organizations whose success depends on a complete and accurate understanding of their customers. ISI’s solutions include the i/Lytics(R) Enterprise Data Quality Suite; i/Lytics(R) PostLocate(TM), a CASS Certified(TM) address validation and geocoding solution for mainframe and open systems; Synchronos(TM), ISI’s CDI and enterprise customer management solution; FinScan(TM) for sanctions and PEP list screening; and specific-purpose business support applications to reduce credit losses, identify better prospects, improve customer service, better align service channels to customer value and better execute marketing and business intelligence projects.

Since 1968, companies worldwide have relied on ISI’s data quality software, systems integration, database solutions and customer information process consulting. The company has set the standard for data quality management in thousands of customer-centric projects utilizing the firm’s services for creation and maintenance of customer data.

Innovative Systems is headquartered in Pittsburgh, Pennsylvania, site of the 2009 G20 summit, with European offices in London, and staff in residence in Mexico City; Raleigh, NC; Atlanta, GA; and Phoenix, AR. ISI software supports Unicode and has been used for projects in more than 30 countries in seven natural languages - with additional languages added on demand.

The Innovative Web site is located at www.innovativesystems.com.

Trademark Notice

i/Lytics, i/Lytics PostLocate(TM), FinScan and Synchronos are trademarks of Innovative Systems, Inc. All other products or company names are used for identification purposes only, and may be trademarks of their respective owners.

Source: Innovative Systems, Inc.

Karin O’Sullivan, Innovative Systems, Inc., +1-412-937 7678, kosullivan at innovativesystems.com