International Beauty & Personal Care Business Explored in New HBA Conference

Global Perspectives Offers Insights on Expanding Business Overseas

NEW YORK, September 22, 2010 - The ins and outs of international business will be explored in a new
educational program being offered by HBA Global Expo & Conference. The two-
day Global Perspectives (www.hbaexpo.com/global-perspectives)
conference program will provide attendees with proven strategies for forming
global partnerships and selling and distributing products overseas. HBA
Global Expo (www.hbaexpo.com), taking place September 28-30, at the
Javits Center in New York is the most important product development event for
the cosmetics, personal care, skin care and fragrance industry.

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The Global Perspective Conference opens with a primer on "International
Expansion: The Basics and Beyond;" and will give brands the tools to assess
the international beauty and personal care marketplace. Covered in this
session will be reaching out to new international distribution channels, the
latest research figures on the global marketplace and international trends as
well as provide vital advice on shaping a brand's international image and
keeping it culturally authentic.

"Negotiating International Regulations," will help attendees know if
their product and packaging meet the necessary requirements to go global. The
session on "Not Getting Lost in Translation: Taking International Brands to
US Markets," will provide case studies on global brands that have
successfully carved out a place for themselves in the competitive US market
while retaining their unique brand identities and features speakers from
Alchimie Forever, bluemercury, inc., and Caudalie.

The second day of the Global Perspectives Conference will provide
detailed information on some of the most important worldwide markets
including "The World's Largest Beauty Market: Cosmetics In Europe;" "The
Growing Latin American Market;" "East Asian Markets: Opportunities in the
Pacific Rim;' and "The Global South: Emerging Markets in India and Fair Trade
Opportunities."

"Providing information that help brands gain more business and grow is
the core mission of HBA's educational offerings," said Jill Birkett, Brand
Director, Beauty & Wellness. "The new Global Perspectives Conference is a
must attend program for international brands looking to form partnerships in
the US and American brands wanting to expand overseas."

Expert speakers (www.hbaexpo.com/hba_faculty) in the Global
Perspectives Conference also includes senior executives and top analysts from
Astral Health & Beauty, CONUSBAT, Energizer Personal Care, Euromonitor,
Mintel, Natura Cosmeticos, Orna Skincare and Pearlfisher.

Complementing the Global Perspectives Conference is a show floor full of
international suppliers (
https://web2.accureg.com/hba10_prod/EMS/EXHList.asp?username=guest&password=guest&)
of packaging, private label, raw materials and ingredients including for the
first time 10 national companies from the Dominican Republic, Polo Cosmesi
from Italy and exhibitors from Benin. China, India, Japan, Mexico, Poland,
Turkey as well as other parts of the world.

Other conferences in HBA's extensive educational program (
www.hbaexpo.com/educate_confprogram) address marketing, product
development, sustainability and trend forecasting topics. Programming and
event highlights besides the Global Perspectives conference include the three
day Marketing & Technical Conference, the two-day Green Conference, the
one-day Trends Conference and Organic Monitor Workshops on Natural Cosmetics.

Additional show floor highlights include the HBA New Products Innovation
and Innovating Trends Showcase by Mintel, the new Trend Spot featuring
make-up and skin care demonstrations from celebrity make-up artists, the
Social Spot for HBA's online communities and Networking Roundtables.

HBA's Beauty Week(TM)(www.hbaexpo.com/educate_confprogram) will
also feature a kick-off Keynote Address by Pamela Baxter, President and Chief
Executive Officer, LVMH Perfumes & Cosmetics for North America, at 9:00 a.m.
on Tuesday, September 28th. Immediately following the Keynote Address on
September 28th will be a special presentation of the "Positively Beautiful"
award by SMILE TRAIN (www.smiletrain.org) organization to iconic
supermodel Christie Brinkley. The Keynote by Pamela Baxter and the
"Positively Beautiful" award presentation are free to all registered
attendees. To register in advance for HBA Global Expo & Conference go to
www.hbaexpo.com or call +1-609-759-7603.

About HBA Global Expo & Conference

HBA Global Expo & Conference (www.hbaexpo.com) is the leading
product development for the entire beauty community including skin care,
cosmetics, fragrance, personal care and well-being industries. For three days
the top brand manufacturers from mass to prestige, as well as independent and
niche beauty companies will gather to learn about industry trends and
discover new products from the world's leading suppliers. The HBA educational
conference is renowned for providing an unparalleled look at both the
marketing and technical drivers in the health and beauty space and provides
proven strategies for business growth. Co-located with HBA will be The Spa &
Resort/Medical Aesthetics Expo showcasing the convergence of the traditional
and medical segments of the spa and resort industry.

More information on HBA Global Expo & Conference, taking place September
28-30, 2010 at the Jacob Javits Convention Center and to connect on Facebook
(www.facebook.com/pages/HBA-Global-Expo-and-Conference/309356259815),
Linked In (www.linkedin.com/groups?about=&gid=1856844) and Twitter
(twitter.com/hba_events) go to www.hbaexpo.com.

Annie Scully of HBA Global, +1-845-368-0608; ascully at hbaexpo.com