International Speakers to Discuss Sustainable Methods for Feeding a Rapidly Growing Global Population at CropWorld 2010

LONDON, September 30, 2010 - Building on the foundations and heritage of the former BCPC Congress, UBM
Conferences and BCPC present CropWorld 2010 which will bring together key
stakeholders to discuss issues affecting the global crop production value
chain.

Attendees will come from more than 75 countries and from a diverse range
of sectors. CropWorld 2010 takes place 1-3 November 2010 at ExCeL London.
Experts in business, trade, science and technology will gather at CropWorld
2010 to examine how the industry as a whole can work together to meet the
challenge of feeding a rapidly growing population in a responsible,
sustainable and profitable way. The event will encompass all aspects of crop
production, from seed nutrients and spraying technology, to government
regulation and retailers' sourcing strategies.

The three-day conference will include a series of plenary sessions led by
the major players in global crop production, including presentations from top
government representatives, chief scientists, influential business leaders
and 24 content-focused session spread across four themed streams.

Keynote speakers Maive Rute, Director for Biotechnologies, Food,
Agriculture Research, European Commission, Dr. Namanga Ngongi, President,
Alliance for a Green Revolution in Africa and Rik Miller, Regional Director,
EMEA, DuPont Crop Protection, will address future crop production issues on a
global scale and how business across different fields can work together to
form practical solutions to these challenges in an affordable and
environmentally sustainable way.

Recent additions to the speaker line-up at CropWorld 2010 are Simon
Press, Senior Technical Manager, Commercial Team, Co-operative Food, James O'
Mahony, Head of Agribusiness, Clydesdale Bank and David McNaughton, Managing
Director, Soya UK.

Dr. Mike Bushell, Principal Scientific Advisor, Syngenta, a speaker on
the "My big idea - how we can feed the world" session on day one, said,
"Feeding the world sustainably is the greatest challenge facing humanity.
CropWorld 2010 will bring together leading minds from across different fields
to discuss the challenges and practical solutions for the future. I am
delighted to be taking part in such a significant global event and look
forward to its outcomes."

Led by representatives from the United States Department of Agriculture,
Monsanto, World Bank, DFID, Velcourt Group and John Deere, European
Commission, NIAB, CABI, BBSRC, HSBC Bank, Defra, the ECPA and The Arable
Group, the conference will cover the entire breadth of the inextricably
linked areas of crop production.

Theodor Friedrich, Senior Officer (Crop Production Systems
Intensification), Plant Production and Protection Division (AGP), FAO (Food &
Agriculture Organization of the United Nations) said, "Agriculture is facing
an unprecedented challenge: the need to supply a growing population with
food, fuel, fibres and other products whilst stopping the degradation of
natural resources. In order to achieve the 'sustainable intensification of
crop production', a total change in the agricultural paradigm is necessary,
talking of a completely different type of agriculture, of which "Conservation
Agriculture" as defined by FAO is a core strategy. Events like CropWorld 2010
can contribute to promoting such change worldwide - we are talking of nothing
less than the survival of mankind in the current form."

On the exhibition side, more than 80 exhibitors have confirmed stands and
with the additional feature, Speakers' Corner, product and service suppliers
will benefit from optimum exposure to a highly targeted audience. The
exhibition will provide the perfect platform for networking, education and
business development.

For more information, visit www.crop-world.com.

NOTES FOR EDITORS:

ABOUT UBM

United Business Media Limited is a leading global business media company
which informs markets and brings the world's buyers and sellers together at
events, online, in print and provides them with the information they need to
do business successfully. UBM focuses on serving professional commercial
communities, from doctors to game developers, from journalists to jewellery
traders, from farmers to pharmacists around the world. Its 6500 staff in more
than 30 countries are organised into specialist teams that serve these
communities, helping them to do business and their markets to work
effectively and efficiently.

UBM Conferences operates internationally across all UBM's divisions to
bring its unrivalled content and thought leadership to marketers and business
professionals across a wide range of markets. Although only recently
launched, UBM Conferences already has an impressive programme of over 80
events covering the Aviation, Agriculture, Corporate Social Responsibility,
Licensed Trade, Food Ingredients, Security, Health & Safety, Pharmaceuticals
and Call Centre/CRM markets.

Further details are available at www.ubm.com

ABOUT BCPC

BCPC promotes the use of good science and technology in the understanding
and application of effective and sustainable crop production. BCPC is a
Registered Charity and a Company limited by Guarantee.

Its key objectives are to:

    - Identify developing issues in the science and practice of crop
      protection and production, and provide informed, independent analysis
      and views on these to opinion formers, government and the public
    - Publish definitive information for growers, advisors and other
      stakeholders in the food, fuel and fibre production chain, in the form
      of reference works, manuals and handbooks
    - Organise and co-host conferences and symposia to provide platforms for
      the reporting and debate of scientific relevant results and opinion
    - Contribute to the future of UK (bio) science by providing publications
      for schools which stimulate interest and learning

Further details are available at www.bcpc.org

For further information, please visit www.crop-world.com

Hazel Miller, +44-0-20-7955-3913, hazel.miller at ubm.com or Nicola Bowen, +44-0-20-7560-4313