iVIP Black 'The Millionaire's App' Returns Very Impressive Performance

LONDON, February 1, 2011 - The world economy may be struggling but iVIP, the iPhone app for
millionaires, is going from strength to strength.

iVIP has announced the launch of version 2.0 of iVIP, after signing up
more than 20,000 registered members across the globe for version 1.0.

iVIP 2.0 adds iVIP treatment, allowing iVIP members to geo-locate iVIP
partner venues and receive extra-special experiences like complimentary room
upgrades, exclusive rates, priority access, surprise gifts, welcome packages,
and other unique privileges.

New functionality includes an iVIP vault for storing passwords and other
confidential data, and a fully integrated iVIP calendar. There is a whole new
look and feel to the application.

iVIP Black 2.0, the version exclusively for High Net Worth individuals,
boasts a raft of new partners including Gordon Ramsay Restaurants, Firmdale
Hotels, and the Virgin Limited Edition range (Necker Island, The Lodge
Verbier, and more) and many other luxury lifestyle services and venues, all
offering unique privileges to iVIP Black members.

The app also available as iVIP Blue, iVIP London, and iVIP Red, with iVIP
New York coming soon.

iVIP is available worldwide but is actively looking to increase its
presence, partnerships, and membership in China, the Middle East,
Australasia, and Europe.

Marketing Director Matthew Rowe said: 'The new version is a big step
forward in terms of the partners and functionality our members benefit from,
and iVIP Treatment opens a whole new world of VIP privileges and
opportunities. We hope to sign up more than 100,000 members over the next six
months.

iVIP Black is available to download from the iTunes store here:
itunes.apple.com/us/app/ivip-black/id321971059

You can find out more about iVIP at: ivipworld.com

    Matthew Rowe, Marketing Director, iVIP
    matthew.rowe@ivipworld.com

Matthew Rowe, Marketing Director, iVIP, matthew.rowe at ivipworld.com, +44(0)7860-141-231