John Cleese Breaks Free in Funny TomTom Videos

By Adstract, PRNE
Sunday, June 19, 2011

LONDON, June 20, 2011 -


TomTom has launched its global Break Free
campaign.  In a series of hilarious videos John Cleese,
the star of Fawlty Towers and other classics like Monty Python, is
trying to break free from yet another awful traffic jam.
 Cleese gets frustrated and acts in his traditional silly
manner.  He might just act as a selfish bastard!

To promote the new traffic service in a big way, TomTom has
collaborated with John Cleese to create unique and funny “Break
Free from traffic” sketches.  The music is perfectly matched
to the theme of the videos using the ever popular Queen ’s hit “I
want to break free”.  

Are you done with the routine in boring traffic jams?  The
horrid routine of stop-starting, horn-honking, clock-watching and
foot-aching traffic? Well TomTom’s revolutionary HD Traffic
service helps you Break Free from traffic, with its central
brand messaging.

People that love the genius of John Cleese or  melodies of
Queen’s “I want to break free” can see more of the exclusive
videos on TomTom’s Facebook page or via href="">AdStract’s
Facebook page.

What is exciting in these videos are the many local markets that
also have their local celebrity starring in a “Break Free” video.

The videos from the United Kingdom feature Chris Kamara who
misses the match while being stuck in traffic as well as Scott
who prank calls in his car while killing time in the traffic

Check out the video here.

John Cleese and the Selfish Bastard - A TomTom Break Free


In the local video from France, Bob Sinclar is
trying to break away from traffic.

The Dutch videos feature new star Pearl singing “Break
Free” and Oboema Voodoo Master also tries to break away from

Other local videos from Denmark, Portugal, Spain, Italy are
available on the web.  

The campaign has been live across many social media sites for a few
weeks and reached more than 2 million views so far.

The online viral video campaign has been presented by href="">, the
leading Video Ad Network.  

Follow AdStract on Twitter and find them on Facebook for more
future viral campaigns.    

Liat Fuchs, Director of Marketing at AdStract
Tel: +972-77-961-3544
Email: href="">
Twitter: @AdStractNetwork


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