Just Announced: Google Speaking on Why We've Entered the Decade of Mobile at Technology for Marketing & Advertising 2011

Tuesday 1st March, 10.00-10.45, Keynote Theatre, TFM&A

LONDON, February 17, 2011 - Exclusively at TFM&A and OA&A Expo, hear Google's uniquely positioned
insight into why the mobile platform is becoming the most valuable tool a
marketer has to reach a consumer. Senior Industry Manager from Google, Nic
Cumisky will be speaking exclusively on topics including:

    - Which are the most effective mobile solutions that are available to
      engage consumers?
    - How will m-commerce evolve and what's working well for brands looking
      to sell on mobile?
    - What will tomorrow's consumer be doing on their mobile phone, and what
      does this mean for you, your brand, your customer, your client?

Don't miss this chance to hear from Google on what is possible today, and
what is coming tomorrow at the UK's largest marketing event, TFM&A on Tuesday
1st March.

View the full TFM&A Keynote programme at www.t-f-m.co.uk/keynotes

Press can register for free entry to the event at:
www.t-f-m.co.uk/pressreg

Visitors can register for free entry to the event at:
www.t-f-m.co.uk/register

Notes to Editor:

About Technology For Marketing & Advertising

Technology For Marketing & Advertising is the UK's largest and
longest-running integrated marketing-solutions event delivering digital,
direct, data and CRM solutions for marketing, media and advertising
professionals. It takes place annually at Earls Court 2. Total attendance to
TFM&A 2010 was 10,568 of which 9,325 were pure visitors (ABC Audited) - an
increase on 2009 with a total attendance of 9,643 of which 8,263 were pure
visitors (ABC Audited).

TFM&A offers visitors access to a full range of marketing & advertising
solutions to implement and deliver successful strategies and campaigns. For
more information go to www.t-f-m.co.uk.

Online Advertising & Affiliate Expo is a new event for the advertising
community launching in London from 1 - 2 March 2011 alongside TFM&A. OA&A
brings together brand owners & agencies with publishers, affiliate networks,
ad networks and ad-serving technology providers.

About UBM Live

UBM Live is a leading international provider of integrated media
solutions. Working throughout various market sectors including Air Traffic
Control, Care, Customer Management, Digital Marketing, Energy, Facilities
Management, Fire, Health & Safety, Interiors, Leisure, Security and Venues,
UBM Live produces a wide range of exhibitions, awards & events, publications,
conferences, digital products and directories.

Amongst its brands, UBM Live boasts: ATC Global, Decorex, IFSEC,
Interiors, International Confex, Internet World, TFM&A and The National
Business Awards. UBM Live's brands also have international replication in
China, India, South Africa and UAE. UBM Live is part of United Business Media
Limited (LSE: UBM.L), one of the world's leading business media companies
which employs more than 6,500 people in more than 35 countries. For more
information go www.ubm.com.

Press Contact: Maria Harper, +44(0)207-7234-8712, maria.harper@ubm.com

Photography

A selection of photographs from TFM&A 2010 are available. If you require
any images to support this release please email maria.harper@ubm.com

Press Contact: Maria Harper, +44(0)207-7234-8712, maria.harper at ubm.com; A selection of photographs from TFM&A 2010 are available. If you require any images to support this release please email maria.harper at ubm.com