Ipreo Launches Quantitative Online Targeting Solution

By Ipreo, PRNE
Tuesday, February 15, 2011

BuysideIQ targeting functionality seamlessly integrated into BD Corporate

NEW YORK, February 16, 2011 - Ipreo, a leading global provider of market intelligence and productivity
solutions to corporations and investment banks, announced the integration of
BuysideIQ into Ipreo's BD Corporate IR workflow platform.

The combined platform seamlessly integrates Ipreo's preeminent Bigdough
database of institutional contacts, profiles, and investor communications
solution, with BuysideIQ's global targeting metrics and proprietary matching

"The BuysideIQ targeting functionality has been incorporated throughout
the BD Corporate application, allowing users to perform targeting-related
activities in complete alignment with their natural investor relations
workflow," said O'Hara Macken, Managing Director of Global Products and
Applications at Ipreo. "Rather than separating these functions, IR clients
benefit from intuitive integration between targeting analysis results,
investor profiles, ownership data and their contact management system."

Ipreo acquired BuysideIQ in May 2010. BuysideIQ founder Brendan
now manages the online targeting business. "The integrated
service provides numerous software and content enhancements to clients - a
direct result of the synergies between the two applications," said
Fitzpatrick. "I'm very pleased that what we had envisioned at the time of the
transaction is now reality." Migrations to the enhanced platform are nearly

Ipreo's Investor Targeting offering includes the BuysideIQ online
solution (now available through BD Corporate), as well as Premium Targeting &
Analytics: a full-service, research-based targeting service performed by an
experienced team of analysts.

About Ipreo

Ipreo is a premier global provider of high quality data, market
intelligence, and productivity solutions to investment banking and corporate
clients. With decades of experience serving the capital markets, and a
reputation for superior customer service, Ipreo is both a dynamic innovator
and a trusted resource. Ipreo has more than 600 employees and operations
throughout the US, Europe, and Asia. Ipreo is majority-owned by private
equity firm Veronis Suhler Stevenson (www.vss.com). For more
information, please go to www.ipreo.com.

Kate McKay, +1-212-849-5060, kate.mckay at ipreo.com

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