GSMA Announces Winners for Band App Audition, Coca-Cola Brand App and Vodafone mWomen Challenges

BARCELONA, Spain, February 16, 2011 - The GSMA today announced winners of the Mobile App Challenges
(www.mobileappchallenge.com), a series of skills-based competitions
aimed at the app developer community. The 2011 challenges included the Brand
App Challenge, the Band App Audition and the mWomen Base of Pyramid App
Challenge. Each individual challenge is designed to inspire developers to
create original mobile apps with very different end-users in mind. Winners
were chosen for their creativity and ability to address the criteria set
forth by the Challenge partners.

"There were some fantastic apps submitted across all three Mobile App
Challenges and these winners truly represent the most creative and innovative
developer minds," said Michael O'Hara
(www.gsmworld.com/about-us/leadership/gsma-officers/michael_ohara.htm),
chief market officer, GSMA. "We are delighted to be able to work with such
forward-thinking partners and sponsors who value and realise the power of
mobile."

Brand App Challenge - An exciting competition in which mobile application
developers create "brand apps" for Coca-Cola under its Coca-Cola, Coke Zero
and Diet Coke brands. Developers were tasked with submitting a video of their
idea or app based on guidance and objectives set out in a brief by Coca-Cola.
Entries were allowed across a wide range of mobile operating systems
including Android, Apple iOS, BlackBerry OS 6, HP webOS, Symbian and Windows
Phone 7.

The winners for the Brand App Challenge are:

    -- Coca-Cola Winner: Share Happiness submitted by Mike VanBeneden. This
       app helps people to connect, through social media, with others who
       share the same musical interests and likes. By sharing playlists and
       social connections being created through the use music a universal
       language is created and as a result, happiness is spread from one user
       to another.
    -- Diet Coke Winner: RoboCoke by Pawel Kwiatkowski and Intelmind. An app
       that aims to make Diet Coke become a source of positive inspiration
       for simple but unusual things that people can do every day. It
       inspires users to discover small challenges and pleasures around them
       and gives users personalised challenges based on user profile. Users
       receive personalised challenges to help them "be extraordinary" in
       their everyday life".
    -- Coke Zero Winner: Zero Heroes/Happiness meets Appiness submitted by
       James Kane and Two Bulls. An app that leverages Coca-Cola's global
       market presence to inspire consumers to participate in fun and
       rewarding games and challenges. This is accomplished by transforming
       Coke vending machines into game portals using augmented reality.

Band App Audition - A competition where developers create mobile apps for
world-leading music artists seeking innovative ways to interact directly with
their fans. Participating artists included Enrique Iglesias, Faithless,
Metric and Muse, and the Band App Audition was conducted in partnership with
the Featured Artists Coalition (FAC) and the Music Managers Forum (MMF).

The winners for the Muse, Faithless and Enrique Iglesias Band App
Auditions are:

    -- Muse Mobile Backstage by Steam Republic. The app creates a private
       place for fans to engage with Muse and co-create material and share
       that experience within their own exclusive "tribe". Muse Mobile
       Backstage serves as a central hub for first-hand updates and behind
       the scenes coverage, directly from the band's personal mobile phones.
    -- Faithless by Mediagates. The app includes content, online ticketing,
       two entertaining games and voting on remixes of selected Faithless
       songs created by adding guitar cords, piano, blowing on microphone for
       wind instruments and shaking the mobile for beat and scratch sounds.
    -- Enrique App by Darius Khan. The app has a strong and vivid feature
       list including standard features such as news feeds, forums,
       discography, media players, image galleries, tour dates, biography and
       social currency/merchandise. It also has augmented reality viewers, a
       built-in m-commerce solution with the ability to perform micro
       transactions, content protection and the Infiniwave - a real-time
       social interaction bringing people together through music.

The two runners- up for the Metric Band App Audition are:

    -- Metric Phone App by Martin Madler. A feature-rich application which
       allows the playback of audio samples. The fan wall can collect Twitter
       and Facebook messages of Metric as well as comments/replies of fans.
       Further features include browsing through photos fetched.
    -- Metric App by Darius Khan. The app has a strong and vivid feature list
       including standard features such as news feeds, forums, discography,
       media players, image galleries, tour dates, biography and social
       currency/merchandise. It also has augmented reality viewers, a
       built-in m-commerce solution with the ability to perform micro
       transactions, content protection and the Infiniwave - a real-time
       social interaction bringing people together through music.

mWomen Base of the Pyramid Apps Challenge — This competition encouraged
developers to create customised applications targeting women in developing
countries. The sponsor for the mWomen Challenge was Vodafone.

The winners of the mWomen Base of the Pyramid Apps Challenge are:

    -- Feature phone winner: NextDrop. In many areas of the developing world,
       water is only available through pipes for a few hours at a time.
       NextDrop will partner with water utilities and consumer goods
       corporations to provide a service that alerts consumers living within
       the same geographical area when water supply becomes available.
    -- Smart Phone Winner: TiendaTek by Frogtek. The majority of corner shops
       in Latin America are run by women; however, often their efficiency is
       limited. TiendaTek, using an Android smartphone and a barcode reader,
       enables businesses to track transactions, identify areas for
       improvement, receive education, connect to suppliers and sell virtual
       goods, such as mobile pre-paid airtime and micro-insurance.

About the GSMA

The GSMA represents the interests of the worldwide mobile communications
industry. Spanning 219 countries, the GSMA unites nearly 800 of the world's
mobile operators, as well as more than 200 companies in the broader mobile
ecosystem, including handset makers, software companies, equipment providers,
Internet companies, and media and entertainment organisations. The GSMA is
focused on innovating, incubating and creating new opportunities for its
membership, all with the end goal of driving the growth of the mobile
communications industry.

For more information, please visit Mobile World Live, the new online
portal for the mobile communications industry, at
www.mobileworldlive.com or the GSMA corporate website at
www.gsmworld.com.

Ben Evetts, bevetts at webershandwick.com, +44(0)7879-614941, or Adam Cormier, acormier at webershandwick.com, +1-617-520-7267; or GSMA Press Office, press at gsm.org