Cutting the Green Tape

Planet Positive Launches Online Green Certification Making Sustainability Faster, Cheaper and Accessible for Millions of SMEs

LONDON, February 17, 2011 - Despite the powerful business arguments for operating sustainably, for
the majority of SMEs it is often hard to do so, the most common obstacles
being perceived costs, lack of awareness of business benefits and conflicting
time and resource pressures. Now there is a solution for all businesses with
the launch of an online green certification service from Planet Positive.
Certification provides an international recognition of the highest
sustainability standards as well as giving ongoing support to enable
businesses to operate in this way.

Planet Positive, a green service partner to many large businesses, has
introduced the new online service to help and encourage small and medium
sized businesses to become more sustainable and have a positive environmental
and social impact.

The Planet Positive online green certification service removes the
barrier of consultant assessments that has previously proved cost prohibitive
to SMEs. It enables businesses to enter their own energy data, typically in
less than an hour and receive a footprint, reduction strategy, certification
and supporting marketing materials within two weeks. In addition, these
businesses have access to Planet Positive's advisory service which provides
professional support on continued action they can take for further benefits
to their business. This includes energy saving, behaviour change and green
marketing. In summary, a full environmental management service.

Through the use of Force.com, the leading cloud platform for business
apps from salesforce.com, Planet Positive has built a certification app that
allows SMEs to complete an online assessment and receive certification at a
fraction of the cost of traditional means. Martin Goodman, Planet Positive's
Executive Chairman and a Government advisor on IT, explains: "Using cloud
based technology has enabled us to offer a comprehensive environmental
certification to businesses around the world. It is a low carbon solution
that unlocks sustainability for millions of businesses and people. This is
cutting the green tape that has surrounded sustainability. With online
certification, it is fast, affordable and accessible to all."

Planet Positive's online green certification service starts from GBP150
for sole traders up to GBP750 for companies of up to 200 people. For larger
companies, Planet Positive supplies a bespoke quote. For further information
visit www.beplanetpositive.com or telephone +44(0)207-250-1551.

About Planet Positive

Planet Positive is an international certification and environmental
management system for businesses, products, buildings and services.
Certification communicates a company's positive action on environmental
sustainability and helps engage employees, stakeholders and customers.

Planet Positive goes beyond compliance into proof of action, behaviour
change and encouraging business to support local and global sustainability
projects. The Planet Positive Foundation, a UK registered charity, has been
established to develop, promote and fund sustainability projects locally,
nationally and internationally.

Planet Positive has certified ultra-low carbon buildings for M&S and
Sainsbury's through to award-winning, environmentally friendly ski boots for
Atomic.

Media Enquiries:
Henry Simonds / henry.simonds@beplanetpositive.com / +44(0)207-250-1551

Media Enquiries: Henry Simonds / henry.simonds at beplanetpositive.com / +44(0)207-250-1551