Justin Bieber Leads MTV EMA 2010 Digital Charge

International Superstar Justin Bieber to Take on Official, Online Hosting Duties for MTV EMA 2010

LONDON, October 14, 2010 - MTV EMA 2010 is looking to make the biggest digital impact of
the year with a number of cutting-edge online, mobile, social media and
interactive elements that allow music fans to connect with each other and
with the show across multiple platforms.

MTV EMA 2010 is sponsored by the new Suzuki Swift, Calvin
Klein Jeans and Dell.

Among the digital highlights of this year's show is the
announcement that social networking poster-boy and music phenomenon Justin
Bieber is the official MTV EMA 2010 digital host. With 5.6 million followers
on Twitter, Bieber is currently one of the most followed and influential
celebrities taking advantage of the breakthrough social networking site.

Harnessing that power, Justin Bieber will be tweeting and
interacting live with fans watching the MTV EMA 2010 online through a number
of new, exclusive features added to the web simulcast of the show. For the
very first time, MTV and AttracTV have partnered to develop interactive
overlays which can be switched on over the EMA live-stream exclusively at:
www.mtvema.com. Now EMA fans can hear Justin's live take on the
show, take polls, read the official live-blog and log-in to their own Twitter
and Facebook accounts to join the conversation while watching the show. The
web viewing experience will also deliver exclusive backstage interviews as
well as a host of 'on the night' surprises. Plus the new and improved Twitter
Tracker will give fans a real-time view of the most talked about celebrities
and hot topics as well as allowing them to tweet right from the app.

"I'm so excited to have all my fans come watch the show with
me online," said Justin Bieber, "it will be like one giant, global viewing
party at my house!"

www.mtvema.com is the destination for fans to delve
into the 2010 digital offerings and, most importantly, to cast their votes
and make sure their favourite artists take home the trophies. This year,
www.mtvema.com is available across 26 regions and in 16 languages.

"MTV fans across the world are simultaneously using multiple
screens and devices to enhance their own media experience. Our digital
strategy for MTV EMA 2010 is a reflection of that," explained Gary Ellis,
Vice President, Digital Media, MTV Networks International. "We want to ensure
that however you choose to interact with the show or the artists or the
performances, you are getting the best and most customised experience
possible."

As previously announced, MTV EMA 2010 is also offering a
bigger, louder mobile presence than ever before including an MTV EMA
iPhone/iPad app and a Flashlite app for Nokia/Sony-Ericsson handsets. In
addition, the show has entered a partnership with social networking site
Habbo Hotel for the second year in a row. Habbo users are able to visit
EMA-branded public and private rooms where they can vote and participate in
EMA activities including competitions to win in-game and real prizes.

The 2010 MTV EMAs will stream live on www.mtvema.com
and Facebook from 9pm CET on Sunday 7 November 2010.

Please note: live streaming will NOT be available inside the United
Kingdom.

For all MTV EMA news and announcements join us on Facebook at:
www.facebook.com/mtvema and follow us on Twitter
at: @mtvema (www.twitter.com/mtvema)

Visit: www.mtvema.com/press for exclusive artwork,
press information and biogs for artists and performers.

Notes to Editors

About the MTV EMAs

The EMAs, MTV Networks International's global awards ceremony,
celebrate the best in music, youth culture and entertainment. The annual
event, now in its 17th year, broadcasts on MTV entertainment platforms around
the world reaching more than 600 million households. The show is hosted in a
different city each year, taking the culture and ethos of each destination to
a world-wide audience. Renowned for attracting global A-list talent from
across the music and entertainment spectrum, the MTV EMAs draws nominees,
performers and presenters from every corner of the world, delivering
groundbreaking and unforgettable performances - from the first ever
holographic performance with Gorillaz in Lisbon in 2005, to Beyonce's
infamous 'Ring of Fire' performance in Edinburgh in 2002 and Tokio Hotel's
'Wet Monsoon' set in Munich in 2007.

EMA Voting Notes:

Vote for Best Regional Act at www.mtvema.com Voting
closes Monday 18th October and the winner from each region will enter the
shortlist for Best European Act, also through mtvema.com.

Winner of Best European Act, Best Push Act and Best World
Stage Performance will be announced online at www.mtvema.com during
the 2010 MTV EMAs on Sunday 7th November 2010.

Show Credits:

The 2010 MTV EMAs is executive produced by Richard Godfrey and
Jane Fraser. Co-executive producer is Bruce Gillmer with Debbie Philips as
producer, Raffaele Sangiovanni as executive in charge of production, line
producer Sil Mcllveen and director Paul Shyvers. The 2010 MTV EMAs is an MTV
Italia S.r.l - 360degreesPlaymaker Production for MTV NETWOKS EUROPE" (c) MTV
NETWORKS EUROPE 2010 - All rights reserved.

About MTV Networks International:

MTV Networks International (MTVNI) includes the premier
multimedia entertainment brands MTV, VH1, Nickelodeon, MTVNHD, Tr3s: MTV,
Musica y Mas, TMF (The Music Factory), VIVA, Comedy Central and Game One. MTV
Networks' brands are seen globally in 645 million households in 161
territories and 34 languages via 165 locally programmed and operated TV
channels and more than 500 digital media properties. The company's diverse
holdings also include interests in television syndication, digital media,
publishing, home video, licensing & merchandising and feature films. MTV
Networks International is a unit of Viacom Inc. (NYSE: VIA, VIA.B).

About Suzuki:

The Suzuki Motor Corporation with headquarters in Hamamatsu
(Japan) is the leading international manufacturer of small automobiles and
the 10th largest car manufacturer of the world. Founded in 1909, Suzuki today
employs about 51,500 people around the world and has business activities in
196 countries and regions and production bases in 23 different countries and
regions. In the fiscal year 2009/10 Suzuki posted 2.47 trillion Yen (18.8
billion Euro*) net sales and 79.4 billion Yen (605.03 million Euro*)
operating income. Its global sales reached 2.35 million automobiles and 3.02
million motorcycles and ATV. With its three lines of business - automobiles,
motorcycles and outboard motors - Suzuki embodies a unique "Way of Life!"
that stands for the brand values "excitement", "straightforward", "value",
"sporty" and "spirit".

(* Exchange rate: 131.18 Yen/Euro)

About Calvin Klein, Inc:

Calvin Klein, Inc. is one of the leading fashion design and
marketing studios in the world. It designs and markets women's and men's
designer collection apparel and a range of other products that are
manufactured and marketed through an extensive network of licensing
agreements and other arrangements worldwide. Brands/lifestyles include Calvin
Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and
Calvin Klein Underwear. Product lines under the various Calvin Klein brands
include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear,
belts, eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as
well as products for the home. For more information, visit
www.calvinklein.com.

About Dell:

Dell Inc. (NASDAQ: DELL) listens to customers and delivers
worldwide innovative technology, business solutions and services they trust
and value. For more information, www.dell.com.

Press Contacts: Kate Laverge, MTVNI (UK), T: +44(0)207-284-6144, E: kate.laverge at mtvne.com; Bernadette Simpao, MTVNI (NYC), T: +1-212-654-4311, E: bernadette.simpao at mtvstaff.com