KENSHOO and Havas Digital Announce Global Partnership for Online Demand Generation
By Kenshoo, PRNETuesday, June 15, 2010
Havas Digital Selects KENSHOO to be Their Primary Technology Provider and Partner for Search Engine Marketing
SAN FRANCISCO, June 16, 2010 - Havas Digital, the digital arm of Havas Media and one of the world's
largest global interactive advertising and communications groups, has
selected KENSHOO, the leading provider of online demand generation solutions
for the enterprise and local markets, to be their exclusive technology
partner for search engine marketing. With revenues of $1.9 Billion in 2009,
Havas is the holding company for the world's elite ad agencies and media
networks, including Euro RSCG, Arnold Worldwide and Havas Media. Brands that
place their trust with Havas include Hyundai, Kia, Volvo, Peugeot, Citroen,
Danone, Orange, Telefonica, Nike, Coca Cola, Axa, Fidelity, Carnival,
Vodafone and many more.
Havas Digital will be using KENSHOO SearchTM, KENSHOO's third generation
end-to-end campaign automation platform to consolidate search, social and
mobile campaign management and optimization. The award-winning, feature rich,
fully scalable platform will be used by agencies under the Havas Digital
umbrella around the world. KENSHOO Search offers advanced features for
enterprise agencies such as automated RealTime campaigns, bid management,
dynamic graphical reporting, full support for all languages and currencies
along with countless other capabilities. The only truly international
campaign automation solution, KENSHOO provides full international support,
with offices throughout the world, including San Francisco, Chicago, New
York, the UK, Europe, Australia, Japan, China and Israel.
"Throughout a comprehensive multimarket evaluation of search management
platforms KENSHOO's expertise, technology, and service shined. Their platform
provides an awesome combination of features for enterprise standardization
with local customization that will insure that Havas Digital can continue to
scale our search operations globally as well empower our search specialists
to succeed locally," said Rob Griffin SVP, Global Director of Search for
Havas Digital. "Clients demand a consistent level of quality, efficiency,
flexibility, and results. We feel that KENSHOO's experience, technology, and
global footprint will help us deliver results that will positively impact our
clients' businesses. Our clients represent some of the most valuable brands
in the world — brands that have trusted us with their continued success and
growth — KENSHOO will be a critical component of how we maximize the value
of those brands moving forward."
"Havas Digital is a magnificent company that epitomizes quality and
creativity. We are excited to partner with them to assist in driving ROI to
their customers via online marketing. Havas is known for offering world class
online marketing expertise and our cutting edge technology will help them
continue in providing that high level of excellence to their customers." -
Yoav Izhar Prato, CEO Kenshoo.
About Kenshoo
The KENSHOO Campaign Management(TM) Suite of online demand generation
solutions includes KENSHOO Enterprise(TM), KENSHOO Local(TM) and KENSHOO
Social(TM). Based on the core KENSHOO Search(TM) platform, these solutions
provide enterprise, agency, online directory and high volume online retail
and travel professionals the most sophisticated search advertising management
tools in the industry, designed to maximize return on online advertising
spend and increase ROI. KENSHOO's automation and optimization technology is
being used today on five continents and in dozens of languages. KENSHOO
clients and partners include Demandware, Extra Space Storage, Havas Digital,
Hitwise, LinkShare, Netsuite, iREP, Omnicom, Textbooks.com, and many more.
KENSHOO is backed by venture capital firms Sequoia Capital and Arts Alliance.
www.kenshoo.com
About Havas Digital
Havas Digital is the umbrella holding company that manages all
Havas Media's interactive companies: Media Contacts and Lattitud, global
interactive media networks; iGlue, new independent interactive media network;
Mobext, mobile advertising network; Archibald Ingall Stretton UK and Spanish
based creative shop expanding rapidly worldwide, One-to-One, specialized CRM
solution in Portugal, and N2, strategic digital services network.
Havas Digital brands provide data driven marketing solutions across all
interactive channels: digital, direct response, relationship based media, and
design. Havas Digital's companies work and complement each other bringing
together professional expertise, proven strategic insight, and Artemis(R), an
advanced proprietary data platform and optimization engine, which allows the
group agencies to maximize impact for the advertiser interactive marketing
investment.
Havas Digital's brands currently operate from 54 offices in 42 different
countries across Europe, North America, South America, Asia, Africa and
Australia, serving over 400 clients, including the market leaders in many
industries such as Air France, Danone, Expedia, Fidelity, France Telecom, ING
Direct, Nike, Peugeot/Citröen, Repsol, Reckitt Benckiser, Hyundai Kia, and
Vodafone, amongst others.
Contacts: Kathryn Barry KENSHOO, director of marketing +1-877-536-7462 marketing@kenshoo.com
Contacts: Kathryn Barry, KENSHOO, director of marketing, +1-877-536-7462, marketing at kenshoo.com
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