Kiss and Tell - Celebs Under the Mistletoe

LONDON, December 22 - Girls Aloud beauty Cheryl Cole is the celebrity most men would like to
pucker up to under the mistletoe this Christmas.

Geordie Cheryl, 26, tops off a successful year in which she mentored X
Factor winner Joe McElderry by being named the star the nation's hot-blooded
males would most like to give a festive kiss.

One in four (25 per cent) of the 1,400 men quizzed put singer Cheryl at
the top of their list, knocking Hollywood star Angelina Jolie into second
place with 24 per cent of votes.

In third place was TV presenter Holly Willoughby, with one in seven men
wishing to share their mistletoe moment with her this year, according to a
poll by Lypsyl lip balm(1).

Among the nation's women, Simon Cowell missed the top spot again when it
came to kissable men. Just one in five girls said they would like to bump
into him under the mistletoe.

The number one Lypsyl mistletoe choice for women was Hollywood heart
throb George Clooney who has one in three women round the country wanting to
lock lips with him.

Actor Brad Pitt matched his wife Angelina Jolie by coming a close second
in the male celebrity poll with 25 per cent of the vote, followed by James
Bond hunk Daniel Craig with 15 percent.

Lypsyl, which sells a lip balm every two seconds(2), ran the nationwide
survey to launch its Celebrity Lips of the Year contest. People can vote for
their favourite celebrity on the brand's Facebook fan page Lypsyl: Love Your
Lips and the results will be revealed in February 2010.

A Lypsyl spokesperson said: "The vote for Cheryl Cole as the most
kissable celebrity caps a fantastic year for her following her success as a
solo artist and X Factor judge. Lypsyl lip balm is an essential in every
woman's handbag if they want to have luscious lips like Cheryl's."

Notes to Editors

(1) Survey of 1,423 people by Redshift in December 2009

(2) IRI HBA All Outlets 52 w/e 22 Mar 2008, Unit Sales

    North East
    - Cheryl Cole (24%), Angelina Jolie (9%), Dannii Minogue (6%)
    - George Clooney (21%), Brad Pitt (15%), Simon Cowell (7%)

    North West
    - Cheryl Cole (18%), Angelina Jolie (15%), Dannii Minogue (6%)
    - George Clooney (16%), Brad Pitt (16%), Daniel Craig (10%)

    Yorkshire / Humberside
    - Cheryl Cole (14%), Holly Willoughby (13%), Angelina Jolie (10%)
    - George Clooney (22%), Brad Pitt (16%), Daniel Craig (7%)

    East Midlands
    - Angelina Jolie (20%), Holly Willoughby (13%), Cheryl Cole (9%)
    - George Clooney (20%), Brad Pitt (10%), Daniel Craig (6%)

    West Midlands
    - Cheryl Cole (21%), Angelina Jolie (11%), Dannii Minogue (5%)
    - George Clooney (15%), Brad Pitt (14%), Daniel Craig (13%)

    East of England
    - Cheryl Cole (13%), Holly Willoughby (11%), Dannii Minogue (5%)
    - George Clooney (33%), Brad Pitt (15%), Daniel Craig (5%)

    Greater London
    - Angelina Jolie (14%), Cheryl Cole (10%), Dannii Minogue (5%)
    - George Clooney (21%), Brad Pitt (17%), Daniel Craig (11%)

    South East
    - Angelina Jolie (14%), Cheryl Cole (13%), Dannii Minogue (8%)
    - George Clooney (17%), Brad Pitt (17%), Daniel Craig (11%)

    South West
    - Angelina Jolie (13%), Dannii Minogue (10%), Cheryl Cole (8%)
    - George Clooney (19%), Brad Pitt (12%), Robert Pattinson (9%)

    Scotland
    - Angelina Jolie (17%), Cheryl Cole (8%), Holly Willoughby (6%)
    - George Clooney (20%), Brad Pitt (17%), Daniel Craig (9%)

    Wales
    - Angelina Jolie (18%), Cheryl Cole (13%), Holly Willoughby (7%)
    - Brad Pitt (18%), George Clooney (18%), Daniel Craig (11%)

For further information please contact the Novartis Consumer Health Press Office: +44(0)20-7878-3133 / novartisconsumerhealth at mslpr.co.uk