Kodak's K-Zone Brings Imaging Insights and Predictions to 2010 Photokina

Join Interactive Panel Discussions Led by Industry Experts on Retail Innovation, Social Media and the Future of Photography

ROCHESTER, New York, September 20, 2010 - Eastman Kodak Company (NYSE: EK) announces the schedule of events for its
interactive K-Zone, which brings together today's luminaries in the field of
photography in an essential forum for the discussion and exchange of leading
ideas on the continuing evolution of imaging.

The highly anticipated K-Zone stage (hall 5.2, E020, F020, F030) will
feature interactive panel discussions September 21st through September 24th
at Photokina in Cologne, Germany.

Photokina attendees are invited to visit K-Zone to participate in
engaging conversations ranging from the current state of photography and the
future of the marketplace, to improving the customer experience at retail, to
the role social media plays in helping generate brand awareness, visibility
and sustainability.

This year's K-Zone theme commemorates Kodak's 125 years as an influential
thought leader on innovation and vision in imaging, and underscores the
brand's continued leadership in fostering photography.

"From our beginnings in creating film in 1885, Kodak continues to bring
photographic advances to market," says Evandro Matteucci, Marketing Director,
Eastman Kodak Company. "K-Zone represents our constant devotion to inspiring
an industry and leading an enduring conversation that embraces photography's
storied past, while looking to a future of technological advancements. Such
advances make it easier for consumers to share their own stories, as is
evidenced by Kodak's new SMARTFIT Technology, which enables consumers to
create a photo book from home in minutes."

Moderating this year's K-Zone panels is award-winning communications
expert Brian Burmeister. With more than 19 years of presentational speaking
experience, including executive speech writing and coaching, Burmeister will
lead four daily interactive discussions, which will be simulcast via
www.kzonelive.com. Each panel will be held at the same time Tuesday,
September 21st, through Friday, September 24th:

    - 10:30 -11:00 am: Photography and Social Media: Generating brand
      awareness and leveraging word of mouth through social media.
    - 12:00 - 12:45 pm: The Retail Experience: Improving the customer
      experience and transforming the retail store.
    - 2:00 - 2:30 pm: The Future of Photography: Insights and predictions for
      the future of the photography industry.
    - 3:30 - 4:15 pm: Photography: Celebrating 125 years since the innovation
      of film and exploring its existence in a digital world.

Photokina attendees are invited to join the live panels, or to follow
online.

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers,
businesses, and creative professionals unleash the power of pictures and
printing to enrich their lives.

To learn more, visit www.kodak.com and follow our blogs and more
at www.kodak.com/go/followus.

More than 75 million people worldwide manage, share and create photo
gifts online at KODAK Gallery–join today at www.kodakgallery.com.

Choose from the widest selection of Kodak digital cameras, all-in-one
inkjet printers, pocket video cameras and more at store.kodak.com.

    Kodak and SmartFit are trademarks.
    2010

Nancy Carr, Kodak, +1-585-781-9121, nancy.carr at kodak.com; Talia Andrews-Rankin, Ketchum, +1-646-935-4084, talia.andrews-rankin at ketchum.com