Launch of New Barclaycard Freedom eStore Allows Customers to Cash in Online

NORTHAMPTON, England, December 8, 2010 - Barclaycard Freedom, one of the most comprehensive rewards
schemes in the UK, has announced the launch of its eStore, which rewards
customers as they shop online. The site, which can be accessed through
mybarclaycard, will give eligible Barclaycard holders the opportunity to earn
Reward Money from online purchases.

Reward Money (
www.barclaycard.co.uk/freedom/about-barclaycard-freedom/earn-and-redeem.html)
can be earned at approximately 80 online retail outlets across the
UK, including brands such as Currys, Comet and HMV, as well as over 20,000
other participating retailers. Reward Money is recorded in pounds and pence,
with no vouchers or coupons to save and no points to calculate - making the
run up to Christmas even merrier.

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To launch the site, Barclaycard Freedom will be offering 5%
Reward Money on the first 40,000 purchases in the eStore until 5th January,
after which shoppers can continue to enjoy 1% Reward Money on every purchase
made.

Commenting on the launch of the new eStore, Sarah Alspach of
Barclaycard Freedom said: "Shopping online is now the norm for most
consumers, not least because of the fantastic savings that can be made.
Barclaycard Freedom (www.barclaycard.co.uk/freedom/) eStore is a
unique way of earning Reward Money while shopping online. The 5% promotion
will enable our cardholders to strengthen their Reward Money balance and
treat themselves in the New Year. Earn and spend coalition partners can be
found at barclaycardfreedom.co.uk."

The Barclaycard Freedom eStore (
www.barclaycard.co.uk/freedom/estore/) has been developed in
partnership with Affiliate Window, the industry leading and award-winning
performance marketing network.

David Hall, Partnerships Director at Affiliate Window said: "The
Barclaycard proposition demonstrates how significant performance marketing
has become to ecommerce. Customers use their Barclaycard to pay for online
purchases, making the Barclaycard Freedom eStore a natural first step in
their search for retailers and products. Consumers get better value purchases
and retailers gain a new customer acquisition channel through the partnership
with Affiliate Window."

Barclaycard customers can access the eStore at
www.barclaycard.co.uk/freedomestore and those not registered already
can easily register at this address.

About Barclaycard

Barclaycard, part of Barclays Global Retail Banking division, is
a leading global payment business which helps consumers, retailers and
businesses to make and accept payments flexibly, and to access short-term
credit when needed.

The company is one of the pioneers of new forms of payments and
is at the forefront of developing viable contactless and mobile payment
schemes for today and cutting edge forms of payment for the future. It also
issues credit and charge cards to corporate customers and the UK Government.
Barclaycard partners with a wide range of organisations across the globe to
offer their customers or members payment options and credit.

In addition to the UK, Barclaycard operates in the United States,
Europe, Africa and the Middle and Far East.

Key facts published in August 2010;

    - number of UK customers: 11.1m
    - number of International customers: 10.5m
    - number of retailer/merchant relationships: 85,000

About Affiliate Window

Affiliate Window, established in 2000 as one of the UK's first
'Pay per Performance' affiliate networks. The company is widely regarded as
the most innovative, most consistent and most successful UK centric network.
A fact supported by winning The Publishers Choice of Network at the A4U
Awards for four years in a row 2007-2010.

Affiliate Window handle over 900 merchants, ranging from
blue-chip brands such as Dixons, Boots and Vodafone, to niche retailers
looking to grow their online presence. Affiliate Window is committed to
developing market-leading technology to assist the performance of both
merchants and publishers.

    PR Contact:
    Andrew Bond
    Barclaycard Press Office
    1234 Pavilion Drive
    Northampton
    NN4 7SG
    +44(0)1604-25-1229

    www.barclaycard.co.uk

PR Contact: Andrew Bond, Barclaycard Press Office, 1234 Pavilion Drive, Northampton, NN4 7SG, +44(0)1604-25-1229