Launch of Women's Erotainment Website VivaFem.com

VivaFem.com Offers Women Online Erotainment

'S-HERTOGENBOSCH, Netherlands, June 30, 2010 - Not so long ago, many people treated erotica and pornography like a dirty
little secret. Adult movies were kept in video stores' back rooms or sold in
seedy sex shops.

But times are changing! There has been an evolution of erotica. With the
growing popularity of the internet, erotica found its way into more and more
homes. And to more and more women. Even Oprah Winfrey has devoted a whole
program on this issue. According to Oprah, "It has been reported that 1 in 3
consumers of online erotica in our country are now women."

With this in mind, where can women who are looking to explore their
sensual sides turn to? As of Independence Day (the 4th of July 2010) women
can visit www.VivaFem.com - The online erotainment site for women!
Viva Fem is an abbreviation for Viva Femininity, or said in other words: "we
celebrate womanhood in every possible way". The VivaFem.com website is
especially designed for women. At Viva Fem you will find information,
entertainment and erotica, we like to summarize this with the term
"Erotainment". On VivaFem.com it is possible for a woman to peruse erotica in
safety and on her own terms.

VivaFem.com is divided into four sections: Viva Fem Specials, Viva Fem
Hot Rooms, Sexy Websites and Affiliates. Besides that women can, free of
charge, become a member of the Viva Fem Forum and engage with other women
about online erotica or rate the (sexy) articles.

The official launch of VivaFem.com will take place on Independence Day
because we strongly believe that all (wo)men are created equal, that they are
endowed by their Creator with certain unalienable Rights, that among these
are Life, Liberty and the pursuit of Happiness.

Background information Press Release:

The Oprah Winfrey Show | November 17, 2009 - The Evolution of Porn and
Erotica

Facts and figures 2006 on pornography - www.familysafemedia.com

- Women keeping their cyber activities secret: 70%

- Percentage of visitors to adult websites who are women: 1 in 3 visitors

- Women accessing adult websites each month: 9.4 million

VivaFem.com is a product of Victory DME a Dutch company that passionately
believes in "Erotainment for Women".

Not for publication: For more information about Viva Fem you can contact us personally at PR at VivaFem.com, Phone: +31-736237855