Leading Analyst Firm Positions Oracle as a Leader in Master Data Management

Thursday, January 27, 2011

Redwood Shores, Calif. – January 27, 2011

News Facts

Gartner, Inc. has placed Oracle Customer Hub in its “Magic Quadrant for Master Data Management of Customer Data (www.gartner.com/technology/media-products/reprints/oracle/article158/article158.html) ”(1) and Oracle Product Hub in its recent “Magic Quadrant for Master Data Management of Product Data (www.gartner.com/technology/media-products/reprints/oracle/article155/article155.html) ”(2).
The Gartner Magic Quadrants position vendors within a particular market segment based on their completeness of vision and their ability to execute on that vision.
According to Gartner, “Vendors in the Leaders Quadrant have strong results and delivery capabilities and will continue to have them. They typically possess a large, satisfied customer base (relative to the size of the market) and enjoy high visibility in the market. The size and financial strength of the leaders enable them to remain viable in a challenging economy. Leaders have mature offerings and track records of successful deployments, even in the most challenging environments, across all geographies and in many vertical industries. Leaders have the strategic vision to address evolving client requirements; however, they're not always the best choice.”

Delivers Holistic View of Customer and Product Information

Oracle's master data management (MDM) suite of products is a complete solution for consolidating, maintaining and distributing master data and information across the enterprise.
Part of the Oracle Master Data Management Suite (www.oracle.com/master-data-management/index.html) , Oracle Customer Hub (www.oracle.com/us/products/applications/master-data-management/oracle-customer-hub-081990.html) (also known as Oracle's Siebel Universal Customer Master) enables organizations to centralize customer information from functional departments and analytical systems to create a single, enterprise view of customer data.
Oracle Product Information Management Data Hub (www.oracle.com/us/products/applications/master-data-management/product-hub-082059.html) is an enterprise data management solution that enables customers to centralize all product information from heterogeneous systems, creating a single view of product information that can be leveraged across all functional departments.

Supporting Quote

"Gaining a consistent, single view of business critical data – including customer information and product information — translates to competitive advantage for our customers,” said Barbara Mowry, senior vice president, Oracle Development. “We believe Gartner’s recognition of Oracle as a leader in MDM highlights the proven technology and business value of Oracle Customer Hub and Oracle Product Hub.”

Supporting Resources

Gartner: “Magic Quadrant for Master Data Management of Customer Data” (www.gartner.com/technology/media-products/reprints/oracle/article158/article158.html)
Oracle Customer Hub (www.oracle.com/us/products/applications/master-data-management/oracle-customer-hub-081990.html)
Gartner: “ Magic Quadrant for Master Data Management of Product Data” (www.gartner.com/technology/media-products/reprints/oracle/article155/article155.html)
Oracle Product Information Management Data Hub (www.oracle.com/us/products/applications/master-data-management/product-hub-082059.html)
Oracle Master Data Management (www.oracle.com/master-data-management/index.html)

About the Magic Quadrant

The Gartner Magic Quadrant is copyrighted 2010 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Oracle

Oracle (NASDAQ: ORCL) is the world's most complete, open, and integrated business software and hardware systems company. For more information about Oracle, please visit our Web site at www.oracle.com. (www.oracle.com)


Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.
(1) Gartner, Inc., “Magic Quadrant for Master Data Management of Customer Data,” by John Radcliffe; October 4, 2010
(2) Gartner, Inc., “Magic Quadrant for Master Data Management of Product Data,” by Andrew White, September 27, 2010

Contact Info

Letty Ledbetter
letty.ledbetter@oracle.com (mailto:letty.ledbetter@oracle.com)

Kristin Reeves
Blanc & Otus
kreeves@blancandotus.com (mailto:kreeves@blancandotus.com)