Leading IPTV Provider Free Deploys Movea's MotionIC(TM) In Next Generation Remote Controls

By Movea Sa, PRNE
Sunday, January 2, 2011

Movea's SmartMotion(TM) Control Creates Opportunities to Entice Audiences and Increase ARPU

GRENOBLE, France, January 4, 2011 - Free, the world's leading IPTV service provider, has announced that it is
deploying Movea's MotionIC(TM) technologies in next generation remote
controls that will come with the new Freebox set-top box (STB) launched in
late December 2010 in France. The combination of motion control and gesture
recognition provide a more immersive, intuitive user experience that puts
users in the driver's seat for new interactive IPTV services. With more than
four million subscribers, Free has the largest subscriber base of any IPTV
company in the world — nearly double that of its nearest rival, according to
Frost and Sullivan's July 2010 report, "Global IPTV Equipment Market and
Provider Competition Analysis."

"As a leader in the development and deployment of next generation IPTV
services, we saw very early on that smart TVs need smart remotes," explained
Maxime Lombardini, CEO of ILIAD (the parent company of Free). "Traditional
remote designs with button-based navigation quickly become limiting and
insufficient as we move towards the richer and more complex entertainment
experience that IPTV enables. Movea's MotionIC technology makes this complex
entertainment experience as simple and intuitive to navigate on a TV as it is
on a computer. Motion opens up a whole new way of interacting with content,
drives adoption of new value added services, such as games delivered through
the STB, and will provide an enhanced customer experience that drives
subscriber loyalty."

According to a survey of 2,000 households conducted by Strategy
Analytics, 13 percent of current pay TV subscribers surveyed say they are
"somewhat" or "very" likely to cancel their current subscription in the next
twelve months with no intention of moving to another provider. The driving
force for this trend is that more and more consumers are accessing digital
entertainment online by streaming high definition content to their Internet
connected TV. Responding to this trend, Pay TV providers are attempting to
reduce churn by developing new user interfaces that combine a wide range of
Internet-based content along with their subscription services; providing
easier access to varied content and creating new revenue streams.

"High-quality digital entertainment content is exploding online," said
Sam Guilaume, CEO of Movea. "In parallel, we also see a high growth in
shipments of new Internet-enabled, connected TVs. These two trends will work
together to change the way people access content and use remote controls. TV
manufacturers and service providers are realizing that the remote control is
more important than ever as a means to touch the customer. Movea's MotionIC
platform is being used to build next generation remotes, set-top boxes, and
TVs which lead the market in user experience and ease-of-use. We're excited
to be at the forefront of this trend with a market leader like Free."

Kevin Nolan, vice president of User Experience Practice at Strategy
Analytics, said, "Motion intelligence is underpinning the revolution in next
generation consumer electronics and wireless devices. Movea's broad portfolio
of IP and ability to supply solutions from software through chipsets right up
to finished products gives them a leading position in the value chain and
makes them an important supplier to consider for anyone wanting to add motion
to their products to enhance the user experience."

Movea's MotionIC(TM) motion sensing technology, perfected over 20 years
of selling its innovative Air Mouse(TM) products, enables remotes that detect
hand movements and use motion to control the position of the pointer on
screen. Much like the Wii phenomenon, this motion control enhances the user
experience, making it more interactive, intuitive and fun. MotionIC ensures
jitter-free, pixel accurate pointer control with smooth, fine-detailed
movements. In addition, the MotionIC platform supports gesture recognition;
such as a flick up to increase volume, a flick down to decrease volume, a
flick to the right to change channel etc. These gestures can also be more
sophisticated, enabling manufacturers to drastically reduce the number of
buttons on the remote and making it possible, for example, to have a sign-on
gesture for each member of the family which loads up a personalized set of
favorite stations, settings, applications, etc.

About SmartMotion by Movea

Movea is a leading provider of motion processing chips, software,
firmware, and IP for the consumer electronics industry. Movea's unique motion
processing capabilities enable customers and partners to quickly add motion
intelligence to their products, meaning reduced risk, cost, and
Time-to-Market for delivering compelling new motion-based features that
create more end-user value. Movea has a global reach with headquarters in
Grenoble, France, a U.S. subsidiary in Silicon Valley, California, as well as
technology partners, manufacturing partners and distributors around the
world. Movea also owns the Gyration brand of consumer electronics products;
makers of the original Air Mouse. Further information about Movea can be
found at www.movea.com.

About Free (Subsidiary of Iliad)

Free is an Iliad subsidiary. The Iliad Group is a major player in the
French Internet access and telecommunications market via Free and Alice
(4,528,000 broadband subscribers as of September 30, 2010), Onetel and Iliad
Telecom (fixed telephony providers) as well as Free Mobile. The Iliad Group
is listed on Euronext Paris under the ticker ILD.

SmartMotion, MotionIC, and Air Mouse are registered trademarks of Movea

North America Contact: Mark Karayan for Movea, +1-415-397-7600, movea at stearnsjohnson.com; EMEA and APAC Contact: Nigel Lawson for Movea, +44-0-1481-233080, nigel at vortexpr.com

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