Level 3 Streamlines Online Ad Delivery for Internet BillBoard

By Prne, Gaea News Network
Monday, May 25, 2009

LONDON - Level 3 Addresses Demand for Content Delivery Network Services in Eastern Europe

Level 3 Communications, Inc. (Nasdaq: LVLT) today announced it provides content delivery network (CDN) services to Internet BillBoard, a Czech Republic-based company. Level 3’s CDN technology improves online video and flash content delivery for advertising networks, BillBoard and BB Elements, in Eastern European countries, including the Czech Republic, Poland, Romania, Slovakia and Russia.

“Internet BillBoard is constantly seeking new ways to improve our end-user Internet experience,” said Karel Pavlicek, chief executive officer for Internet BillBoard. “Level 3’s CDN service enables us to ensure online video and flash content quality and offers a more cost-effective solution to improve delivery in each of the markets where we operate across Eastern Europe.”

Under the terms of the agreement, Level 3 provides CDN caching and downloading services to optimize delivery of online advertising. Level 3’s intelligent traffic management technology routes advertising content from the nearest CDN server location to improve video and flash content delivery. These capabilities also provide Internet BillBoard with a single system to distribute advertising content across multiple markets with more consistent quality while unifying operations management.

“Level 3 is pleased to provide Internet BillBoard with a solid growth platform for its online advertising business,” said James Heard, president of Level 3’s European Markets Group. “Level 3 is committed to supporting our customers across Eastern Europe as demand for higher quality online video continues to expand across the region.”

About Level 3 Communications

Level 3 Communications, Inc. (NASDAQ: LVLT) is a leading international provider of fiber-based communications services. Enterprise, content, wholesale and government customers rely on Level 3 to deliver services with an industry-leading combination of scalability and value over an end-to-end fiber network. Level 3 offers a portfolio of metro and long-haul services, including transport, data, Internet, content delivery and voice. For more information, visit www.Level3.com.

Level 3 Communications, Level 3, the red 3D brackets and the Level 3 Communications logo are registered service marks of Level 3 Communications, LLC and/or its affiliates in the United States and/or other countries. Level 3 services are provided by wholly owned subsidiaries of Level 3 Communications, Inc. Any other service, product or company names recited herein are trademarks or service marks of their respective owners.

Forward-Looking Statement

Some of the statements made in this press release are forward looking in nature. These statements are based on management’s current expectations or beliefs. These forward looking statements are not a guarantee of performance and are subject to a number of uncertainties and other factors, many of which are outside Level 3’s control, which could cause actual events to differ materially from those expressed or implied by the statements. The most important factors that could prevent Level 3 from achieving its stated goals include, but are not limited to, the current uncertainty in the global financial markets and the global economy; disruptions in the financial markets that could affect Level 3’s ability to obtain additional financing; as well as the company’s ability to: successfully integrate acquisitions; increase the volume of traffic on the network; defend intellectual property and proprietary rights; develop effective business support systems; manage system and network failures or disruptions; develop new services that meet customer demands and generate acceptable margins; attract and retain qualified management and other personnel; and meet all of the terms and conditions of debt obligations. Additional information concerning these and other important factors can be found within Level 3’s filings with the Securities and Exchange Commission. Statements in this press release should be evaluated in light of these important factors. Level 3 is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events or otherwise.

Source: Level 3 Communications, Inc.

Media - Europe, Hannah Britt, +44-20-7954-2128, or Investors, Mark Stoutenberg, +1-720-888-2518, or Media - North America, Skip Thurman, +1-720-888-2292, all for Level 3 Communications, Inc.; Logo: https://www.newscom.com/cgi-bin/prnh/19990721/LVLTLOGO

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