LexisNexis and Augure Announce an Alliance to Optimise Corporate Reputation Management

By Augure And Lexisnexis, PRNE
Monday, June 7, 2010

Full Depth Integration of Print and Online Analysis Simplifies Public Relations Campaign Management

LONDON, June 8, 2010 - LexisNexis, a leading provider of information management
solutions, and Augure, a leading provider of ERM (Enterprise Reputation
Management) solutions, joined forces today to introduce an innovative
web-based application for PR professionals managing corporate reputations.

LexisNexis provides its Analytics capability, which automates
sentiment analysis and influence rating, to monitor and measure reputation by
analysing comment on web sites, social media and traditional media.
LexisNexis Analytics is now integrated with Augure's campaign and workflow
tools, ComSuite and ComDecision, which will allow PR professionals to track
and respond to online coverage immediately.

PR professionals can look at the media impact of their
activities in depth, then plan and implement new actions based on the results
of previous campaigns, all from the same application. Easy to use, the
solution developed by LexisNexis and Augure is fully customisable and
provides global coverage.

"Social media and networks have made reputation management
increasingly dynamic. PR professionals need to be able to monitor and filter
coverage in these media alongside traditional sources - and integrate this
analysis into the tools they use every day" said Christophe Favre, Director
Global Sales and Marketing, LexisNexis Analytics.

"This unique combination of LexisNexis Analytics insight with
Augure's software provides an unmatched solution for PR professionals. The
ability to monitor web, social media and traditional media in an integrated
view with campaign activities provides a holistic view of an organisation's
reputation." said Michael Jais, CEO of Augure.

About LexisNexis

LexisNexis(R) (www.lexisnexis.com) is a leading global
provider of content-enabled workflow solutions designed specifically for
professionals in the legal, risk management, corporate, government, law
enforcement, accounting and academic markets. LexisNexis originally pioneered
online information with its Lexis(R) and Nexis(R) services. A member of Reed
Elsevier
[NYSE: ENL; NYSE: RUK] (www.reedelsevier.com), LexisNexis
serves customers in more than 100 countries with 15,000 employees worldwide.

In the UK, LexisNexis (www.lexisnexis.co.uk) online
services include LexisLibrary - named Online Product of the Year at the Legal
Technology Awards - and Nexis(R) the single most powerful global news &
business information service. The company has over 1,000 employees in the UK.

About Augure (www.augure.com)

Founded in 2002, Augure is the publisher of the leading global
ERM (enterprise reputation management) solution. The collaborative SaaS
solution offered by Augure is oriented towards communication management
teams, as well as the public affairs and marketing departments within large
companies. It includes a media surveillance service for stakeholders
(politicians, journalists, experts, bloggers, NGOs) and for online and
offline business information (written press, radio, TV, online media, blogs,
forums, social networks) in 24 languages. The operational management of
communication activities and reputation analysis suite is used daily by over
350 of the world's leading companies in over 25 countries, including Nissan,
HSBC, General Electric, Nestlé, Cartier, French Ministry of Foreign Affairs,
European Parliament.

    Media Contacts

    Mandy Blanks
    PR Manager
    LexisNexis UK
    T: +44(0)207-400-2874
    mandy.blanks@lexisnexis.co.uk

    Sophie Gray
    Ogilvy Public Relations Worldwide
    T. +44(0)207-309-1015
    sophie.gray@uk.ogilvypr.com

    Valérie Bordeaux
    Augure
    valerie.bordeaux@augure.com

Media Contacts: Mandy Blanks, PR Manager, LexisNexis UK, T: +44(0)207-400-2874, mandy.blanks at lexisnexis.co.uk . Sophie Gray, Ogilvy Public Relations Worldwide, T. +44(0)207-309-1015, sophie.gray at uk.ogilvypr.com . Valérie Bordeaux, Augure, valerie.bordeaux at augure.com .

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