Littlewoods Europe Announces Launch of #wordless Wednesday Competition

SPEKE, England, November 18, 2010 - Littlewoods Europe has announced it will be launching a #wordless
Wednesday competition on its blog in the weeks leading up to Christmas. The
competition will run weekly on the Littlewoods Europe blog, and customers can
enter by simply following the blogs and leaving a comment.

Wordless Wednesday (blog.littlewoodseurope.com/wordless-wednesday/)
sees Twitter and blog users posting pictures to their accounts which
require no words as way of an explanation. Wordless Wednesday is similar to
other Twitter themed days such as Travel Tuesday and Follow Friday.

As part of the competition, Littlewoods Europe will be posting pictures
on their blog and asking followers to guess what the picture shows. The
picture displays a small partition of the item which is up for grabs and, to
enter, followers simply have to tell Littlewoods Europe what the picture
shows and why they think they should win. Winners are then selected at
random and announced on the company's blog and Twitter page.

The competition is designed to give followers the chance to win some of
the most wanted items this Christmas season. The use of the blog and Twitter
as a platform for the competition will allow customers from all over Europe
to take part.

A spokesperson for Littlewood Europe said: "We are running a weekly
competition to win a range of great items from our on-line store and decided
it would be more engaging to use #wordless Wednesday as the mechanic to do
this."

There will be several prizes available to the winners, including a
Sekonda steel watch, a leather Hobo bag, a Kodak Mini camcorder, bottles of
Britney Spears' perfume and an advent house, as well as many children's toys
(www.littlewoodseurope.com/toys-games/e/b/5132.end) including
Zhu Zhu Pets, a Lego Duplo fire station, a radio controlled car and a
Vtech Lighting McQueen learning laptop
(www.littlewoodseurope.com/vtech-lightning-mcqueen-learning-laptop/767783318.prd).

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About Littlewoods Europe:

Littlewoods Europe (www.littlewoodseurope.com/) is part of
Shop Direct Group who is the UK's largest online and home shopping retailer
with sales of circa GBP1.7 billion. It is aimed at women who want the
convenience of home delivery from one of their favourite British on-line
retailers. The delivery cost is EUR5 regardless of size of order. Delivery is
within 7 working days, with 28 days home approval guarantee.

The Littlewoods Europe site features over 14000 product lines, from core
categories of clothing, footwear, toys, kid's wear and home wear.

Brands within the Shop Direct Group portfolio include Very.co.uk,
Woolworths.co.uk, Littlewoods Ireland, Littlewoods Europe, Additions, Great
Universal, Choice, Kays, Empire Stores and Marshall Ward.

    PR Contact:
    Michelle Miller
    Consumer PR team
    Shop Direct Group
    Skyways House
    Speke Road
    Speke
    L70 1AB
    +44(0)844-292-2570
    www.littlewoodseurope.com

PR Contact: Michelle Miller, Consumer PR team, Shop Direct Group, Skyways House, Speke Road, Speke, L70 1AB, +44(0)844-292-2570