Littlewoods Europe Launches Extended Lego Range

SPEKE, England, April 5, 2011 - Littlewoods Europe has announced it will now be stocking a wider range of
Lego and Duplo products than ever before on its online store.

Due to the fact that Lego is a hugely popular toy brand and the third
biggest toy manufacturer in the UK toy market, Littlewoods Europe has
increased the range it sells on its website in order to meet the demand. This
means the increased Lego range will now be available in the 25 European
countries that Littlewoods Europe currently ships to.

The Littlewoods Europe online range of Lego has more than doubled
compared to what was available on the website last year. The increased range
also includes several new ranges including Lego Ninjago, Lego Pharaoh's
Quest, Lego Technic and Lego Games board game series which features a Lego
Harry Potter game and a Minotaurus game. The wider range also includes over
30 Lego Duplo products which are aimed at younger children.

A spokesperson for Littlewoods Europe commented on the increased Lego
range: "Construction is one of the fastest growing sectors within toys and
Lego is always a hugely popular choice with our customers. As well as the
classic building bricks, there are new character ranges, such as Lego Ninjago
and Lego Harry Potter. We are pleased to be able to offer a bigger and more
varied range."

Littlewoods Europe currently stocks a number of Lego and Duplo ranges
including Lego Atlantis, Lego City and Lego Star Wars
(www.littlewoodseurope.com/e/q/lego-star-wars.end).

About Littlewoods Europe:

Littlewoods Europe launched on 27th August 2009 and is aimed at women who
want the convenience of home delivery from one of their favourite British
online retailers. The delivery cost is EUR5 regardless of the size of the
order. Delivery is within 10 working days, with 28 days home approval
guarantee.

The Littlewoods Europe site features over 14000 product lines, from core
categories of footwear such as women's shoes, clothing such as women's
dresses and men's coats, toys such as Crayola
(www.littlewoodseurope.com/toys-games/crayola/e/b/4294957668,5132.end)
products, Leap Frog products, board games
(www.littlewoodseurope.com/toys-games/games-puzzles/e/b/5230.end) and
V-tech toys (www.littlewoodseurope.com/vtech), kid's wear and
home-ware. Littlewoods Europe also features big brands such as Calvin Klein,
Levis, Sloggi, Bench Clothing, FCUK, Converse, Timberland, Nike and Adidas.

Brands within the Shop Direct Group portfolio include Very.co.uk,
Woolworths.co.uk, LittlewoodsIreland.ie, LittlewoodsEurope.com,
Additionsdirect.co.uk, Choice.co.uk, kandco.com and isme.com.

    PR contact:

    Victoria Barker
    Consumer PR Team - Shop Direct Group
    Skyways House
    Speke Road
    Speke
    L70 1AB
    +44(0)844-292-3845
    www.littlewoodseurope.com

PR contact: Victoria Barker, Consumer PR Team - Shop Direct Group, Skyways House, Speke Road, Speke, L70 1AB, +44(0)844-292-3845