The Survey Results Are In - Businesses Love Using INetU for Their Managed Hosting and Cloud Needs

By Inetu, PRNE
Monday, April 4, 2011

INetU earns a Net Promoter Score(R) of +61%, an extremely high mark in the hosting industry

ALLENTOWN, Pennsylvania, April 5, 2011 - Managed hosting and cloud provider INetU ( has built
its reputation on exemplary customer service and new survey results from an
independent market research firm have confirmed the company is keeping up its
end of the deal. Customer analysis indicate INetU has earned a robust +61%
Net Promoter Score(R) (NPS) based on a 2011 customer survey conducted by
Direct Opinions, a Certified Net Promoter Loyalty Partner.

(Logo: )

"INetU's Net Promoter Score of 61 is more than 50 percent higher than
scores published by our leading competitors," said INetU president Dev
Chanchani. "This validates INetU's sincere commitment to our customers - not
just in words, but in quantifiable responses straight from our customer base.
The fact that two out of three INetU customers are considered loyal
enthusiasts and are actively referring us to others is a feat we are quite
proud of and will strive to improve upon."

NPS is based on the fundamental perspective that every company's
customers can be divided into three categories: Promoters, Passives, and
Detractors. By asking one simple question - How likely is it that you would
recommend [Company X] to a friend or colleague? - Net Promoter can track
these groups to form a clear measure of company performance through its
customer's eyes. Customers respond on a 0-to-10 point rating scale and are
categorized as follows:

    -- Promoters (score 9-10) are loyal enthusiasts who will keep buying and
       refer others, fueling growth.
    -- Passives (score 7-8) are satisfied but unenthusiastic customers who
       are vulnerable to competitive offerings.
    -- Detractors (score 0-6) are unhappy customers who can damage your brand
       and impede growth through negative word-of-mouth.

To calculate NPS, the percentage of detractors is subtracted from the
percentage of promoters. In a survey of INetU's customers, 66 percent were
promoters (scores of 9-10) and just 5 percent were detractors (scores of
0-6). The sample size achieves a statistically significant confidence level
and interval of 95 percent (+/- 5%). INetU's independent customer survey had
a response rate of 43 percent, an exceptionally high figure.

How a company ranks in its own category determines whether a Net Promoter
Score is positive or negative, as different industries vary greatly.
According to the Satmetrix 2011 Net Promoter(R) Benchmark Study of U.S.
Consumers, the average NPS in the Health Insurance industry is -5 percent,
while the average NPS in the auto insurance industry is 35 percent. NPS is
relative only to the competitive set from which customers in a specific
industry make purchasing decisions.

About INetU Managed Hosting

INetU is a leading managed hosting provider serving customers worldwide.
Dedicated to building long-term relationships with its clients, INetU
supports many popular Web applications and provides highly reliable hosting
for enterprise websites in the Online Retail, Healthcare, Financial Services,
SaaS, Web Development, Education, Government, Consulting, and Non-Profit
sectors. INetU recently scored a 96.5% customer satisfaction rating and is
PCI, SSAE 16 Type II, ISAE 3402 and Safe Harbor compliant. To learn more,

About Net Promoter(R)

Net Promoter(R) is both a loyalty metric and a discipline for using
customer feedback to fuel profitable growth in your business. Developed by
Satmetrix, Bain & Company, and Fred Reichheld, the concept was first
popularized through Reichheld's book The Ultimate Question, and has since
been embraced by leading companies worldwide as the standard for measuring
and improving customer loyalty. The Net Promoter Score, or NPS(R), is a
straightforward metric that holds companies and employees accountable for how
they treat customers. It has gained popularity thanks to its simplicity and
its linkage to profitable growth. Employees at all levels of the organization
understand it, opening the door to customer- centric change and improved
performance. Net Promoter, Net Promoter Score, and NPS are trademarks of
Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld. For
additional information, visit

David Saba, Spark, +1-484-821-0920 x705, saba at

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