Littlewoods Europe Launches New Denim Collection Featuring Levi's Jeans

SPEKE, England, January 25, 2011 - Littlewoods Europe has launched its new season collection, which sees
more big brands being brought to customers in France, Spain, Germany and
Portugal.

As part of the new season collection, Littlewoods Europe will now be
stocking two new denim ranges; Levi Curve ID and Not Your Daughter's Jeans
(NYDJ).

The Levi Curve ID range features jeans which are more about fit than
size. Levi Curve ID jeans are available in sizes 8 to 16 with a choice of
short, regular and long, and in three different fits. The range aims to offer
a better fit for all women whatever their shape.

The new NYDJ jeans range boasts that you can buy one size smaller than
your normal jeans for a guaranteed slimmer look. The jeans feature patented
criss-cross panels that flatter the tummy without making them uncomfortable,
which offer the wearer a slimmer look. NYDJ jeans are available in sizes six
to 20.

A spokesperson for Littlewoods Europe said: "Littlewoods Europe is
delighted to be able to offer the new Curve ID range from the iconic brand
Levi's jeans (www.littlewoodseurope.com/levis). This is complemented
by the range from NYDJ, designed to flatter the more mature figure. It's
definitely our best range of denim yet."

About Littlewoods Europe:

Littlewoods Europe launched on 27th August 2009 and is aimed at
women who want the convenience of home delivery from one of their favourite
British online retailers.

The Littlewoods Europe site features over 14000 product lines, from core
categories of clothing, footwear, toys, kidswear and homeware. Littlewoods
Europe already feature big brands such as Adidas Originals (
www.littlewoodseurope.com/sports-leisure/adidas-originals/e/b/2780,4294941369.end),
Nike clothing (www.littlewoodseurope.com/nike-sportswear/e/b/2780/promo/17600007.end)
and Bench clothing.

Shop Direct Group is the UK's largest online and home shopping retailer
with sales of circa GBP1.7 billion, with 5 million active customers across
the business and around 9,000 employees.

Brands within the Shop Direct Group portfolio include Very.co.uk,
Woolworths.co.uk, Littlewoods.com, LittlewoodsIreland.ie,
LittlewoodsEurope.com, Additionsdirect.co.uk, Choice.co.uk, kandco.com and
isme.com

    PR contact:
    Megan Gow
    Consumer PR Team
    Shop Direct Group
    Skyways House
    Speke Road
    Speke
    L70 1AB
    +44(0)844-292-1083

www.littlewoodseurope.com

PR contact: Megan Gow, Consumer PR Team, Shop Direct Group, Skyways House, Speke Road, Speke, L70 1AB, +44(0)844-292-1083