Trends in Beauty & Personal Care Product Distribution

NEW YORK, January 25, 2011 -

    What:  "The Changing Face of Beauty Distribution" Webinar
    -----



    When:  Monday, January 31, 2011, 1:00 p.m. EST
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    How:   Registration and rate information at www.hbaexpo.com or
    ----   bit.ly/beautydistrwebinar

    WHY:   Get an insider's view on the current state of beauty distribution,
    ----   and learn how to make the best choices for selling beauty and
           personal care brands. "The Changing Face of Beauty Distribution,"
           (bit.ly/beautydistrwebinar) a 60-minute video re-cap from
           HBA Global ( www.hbaexpo.com), will provide unique insight
           from retail experts from department stores, indie boutiques, and
           the internet.  They will discuss what's really going on in the
           world of beauty distribution today and focus on the following
           hot-topics:
           * The changing expectations of today's beauty shopper;
           * How different retail opportunities interrelate with each other;
           * Case study: How to find the distribution channels that work best
             with your brand.

(Logo: photos.prnewswire.com/prnh/20101029/NY91471LOGO)

The speaker line-up includes:

Howard Kreitzman, Vice President, Cosmetics and Perfume, Bloomingdale's

Mr. Kreitzman's professional background includes more than 35 years of
diverse retail experience including department stores, international duty
free luxury goods, and multi venue specialty retail environments. Since 2003,
he has been Vice President, Cosmetics and Fragrances for Bloomingdale's, as
general manager for all aspects of the company's national beauty business.

Marla Malcolm Beck, Founder and CEO, bluemercury

Guided by her passion and belief that beauty clients desired honest,
friendly, and expert advice, Ms. Beck founded bluemercury in 1999 when she
was 29 years old. Bluemercury currently has 26 locations from coast-to-coast,
carries over 60 indulgent beauty brands from around the world, and operates
luxurious skin spas with cutting edge, results-oriented treatments at each
location. Bluemercury's innovative retailing model has been written about in
Inc. Magazine, the Wall Street Journal, USA Today, and has been the topic of
numerous books, including Shopping: Why We Love It and How Retailers Can
Create the Ultimate Customer Experience.

Donna Tarantino-Loyle, Director of Health and Beauty, ShopNBC

A tour-de-force in the multichannel retailing marketspace with over 15
years in the beauty category, Ms. Tarantino-Loyle's award-winning expertise
is rooted in leadership roles at QVC, Lord & Taylor, Prestige Fragrances &
Cosmetics, and Macy's and is also a successful entrepreneur through founding
her own agency, Planet Pink. Throughout her career, she has played an
integral role in conceiving, developing and designing exclusive beauty
product lines, as well as having launched a number of early-stage beauty
brands into household names, including Bare Escentuals, Smashbox Cosmetics,
Philosophy, Nick Chavez Haircare, Models Prefer, and Laura Geller Make Up
Studios.

The video webinar will be moderated by Ada Polla, President and CEO,
Alchimie Forever, a Swiss antioxidant skincare line. Subscribers to the
Webinar will be able to access the content on demand for up to six months.
For more information contact: Rebecca Fraimow, at rfraimow@hbaexpo.com or
call +1-609-759-7605. To register go to www.hbaexpo.com or
bit.ly/beautydistrwebinar.

Annie Scully, +1-845-368-0608, ascully at hbaexpo.com