Littlewoods Europe Launches New Size Guides

SPEKE, England, December 3, 2010 - Littlewoods Europe, part of the Shop Direct group, recently announced the
launch of a market-leading new range of sizing guides on their website to
enable customers to choose their correct size when buying clothing.

Separate size guides have been created for women, men and children and
provide detailed comparisons between UK and European sizes as well as advice
on different fits of clothing. Each of the guides include helpful images and
video content.

Helpful size guides have also been added to individual product pages for
easy reference when shopping online. These include a diagram with the most
common measurements and a conversion scale between standard clothing sizes,
metric and imperial.

In addition, Littlewoods Europe's comprehensive and easy-to-use guide to
finding the right bra size includes a step-by-step bra fitting video. An
estimated 80% of women in the UK are wearing the wrong size bra which, in
addition to being uncomfortable, can cause back pain and headaches. The bra
fitting video gives women all the information they need to choose the correct
size and alleviate these risks.

Littlewoods Europe and the Shop Direct group firmly believe in the
importance of accurate sizing and have been part of two major studies of
sizing in recent years, Shape GB and Size UK. The new range of sizing guides
aim to address the concerns raised by these studies and help shoppers choose
clothes that feel comfortable and look great.

A spokesperson for Littlewoods Europe said, "We believe our new size
guides will assist customers in choosing the right size clothing. Clothes
look and feel much better when we are wearing the correct size and can make
you look instantly slimmer."

As well as the size guides, Littlewoods Europe's product pages now also
feature user reviews that allow customers to share useful advice and
information to help others choose the right size and fit of clothes when
buying online.

About Littlewoods Europe:

Littlewoods Europe is part of Shop Direct Group who is the UK's
largest online and home shopping retailer with sales of circa GBP1.7 billion.
It is aimed at women who want the convenience of home delivery from one of
their favourite British on-line retailers. The delivery cost is EUR5
regardless of size of order. Delivery is within 7 working days, with 28 days
home approval guarantee.

The Littlewoods Europe site features over 14000 product lines, from core
categories of clothing, including leading brands of underwear such as
Wonderbra (
www.littlewoodseurope.com/women/wonderbra/e/b/1589,4294958604.end) and
Sloggi underwear (
www.littlewoodseurope.com/women/sloggi/e/b/1589,4294958603.end),
dresses (www.littlewoodseurope.com/women/dresses/e/b/1655.end) and
evening dresses (
www.littlewoodseurope.com/women/dresses/going-out-dresses/e/b/1663.end
) and Levi jeans (
www.littlewoodseurope.com/women/dresses/going-out-dresses/e/b/1663.end
).

Brands within the Shop Direct Group portfolio include Very.co.uk,
Woolworths.co.uk, Littlewoods Ireland, Littlewoods Europe, Additions, Great
Universal, Choice, Kays, Empire Stores and Marshall Ward.

    PR Contact:

    Michelle Miller
    Consumer PR team
    Shop Direct Group
    Skyways House
    Speke Road
    Speke
    L70 1AB
    +44(0)844-292-2570

    www.littlewoodseurope.com/

PR Contact: Michelle Miller, Consumer PR team, Shop Direct Group, Skyways House, Speke Road, Speke, L70 1AB, +44(0)844-292-2570