Macau Yellow Pages First in Asia to Roll out .tel to all Customers

By Telnic Ltd And Directel Macaumacau Yellow Pages, PRNE
Wednesday, December 1, 2010

LONDON, December 2, 2010 - Telnic Limited (, the Registry Operator for
the award-winning communications-focused .tel top level domain (TLD),
announced today that Directel Macau Limited (, the official
Yellow Pages for Macau for the past 21 years, is the first Yellow Pages
organization in Asia to provide .tel to all of its customers.

Directel Macau, which runs Macau Yellow Pages, one of the most
visited websites in the country, will provide localized .tel services to all
of its customers. The solution will include a Macau Yellow Pages-branded .tel
proxy page and both simplified Chinese and English versions of the content.
This will provide its customers with an integrated and branded online
presence to use as a central point of contact, all managed by Macau Yellow
Pages, and which is automatically optimized for mobile and traditional web

"We strongly believe that .tel will enhance our multi-platform
strategy and help us provide our clients with increasingly effective ways to
target their audiences in Macau and abroad," said Oscar Sousa Marques, CEO of
Directel Macau. "By delivering this additional service to our customers, we
will be able to offer a simple and effective online presence which will serve
their needs in an effective and optimized way, regardless of how their
customers wish to access and communicate with them."

Ian Bowen-Morris, CMO at Telnic Limited, said: "We're
delighted that Macau Yellow Pages has taken the lead on recognizing how the
integration of .tel can enhance its existing customer value proposition. The
strong combination of Directel Macau's existing services combined with .tel
significantly increases visibility of its customers online and on mobile
devices, generating more contacts and sales leads. With the ability to
provide information in many languages simply and quickly, we believe that
.tel will be a complementary and valuable tool in the suite of offerings that
yellow page providers can offer to the benefit of their customers."

About Telnic Limited

For more information, please visit

About Directel Macau Ltd

Directel Macau has been under contract from Companhia de Telecomunicacoes
de Macau, the local telecommunications company, publishing the official Macau
Yellow Pages for the past 21 years. The print Yellow Pages are still one of
the most effective local advertising media with a reach that almost covers
every citizen of Macau.

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