Locayta Launches "Locayta Shop Window" Shopping Widget for Online Retailers

LONDON, January 26, 2011 - Locayta (www.locayta.com/), one of the leading providers of site
search and online merchandising solutions, has launched Locayta Shop Window
(www.locayta.com/ecommerce-merchandising/Locayta-Shop-Window), a
click-to-buy shopping widget that online retailers can deploy on third party
sites as a quick and cost effective way to extend their online presence.

Locayta Shop Window offers retailers the ability to add additional sales
channels which can be deployed wherever a retailer might otherwise use
display advertising on third party sites. It operates as a virtual retail
store and is activated by a simple click or mouse-over on the retailer's
image, video or text advertisement.

Consumers can browse and search the retailer's product catalogue in
Locayta Shop Window, as well as view the product detail page, add items to a
wish-list and add or remove items to a checkout basket. When consumers are
ready to purchase, their checkout basket is automatically transferred to the
checkout page on the retailer's eCommerce site.

Locayta Shop Window is made possible through an innovative web-service
developed by Locayta which stores and indexes product data independently from
the retailer's site. The shopping widget queries the web-service directly and
therefore doesn't require any changes to the retailer's eCommerce site, yet
it supports the full merchandising feature-set of Locayta's merchandising
platform Locayta ESP (
www.locayta.com/ecommerce-merchandising/merchandising-solutions),
including behavioural product recommendations, display advertising and visual
merchandising. Locayta Shop Window is highly configurable and customisable,
offering multiple templates, landing pages and selected catalogued products
tailored to the retailer's needs.

André Brown, Locayta CEO explains. "Online retailers are demanding
innovative and proactive ways to increase the reach of their online stores as
well as achieving more value from their display advertising on third party
sites. Locayta Shop Window delivers on both of these objectives by providing
a virtual retail store within the context of a display advert on a third
party site. Locayta Shop Window offers an innovative way to create additional
sales channels. It is quick and easy to implement and doesn't require any
changes to the retailer's eCommerce site. Locayta Shop Window would be ideal
for those retailers looking to implement a quick win, particularly in the
busier trading periods".

For more information please visit:
www.locayta.com/ecommerce-merchandising/Locayta-Shop-Window

About Locayta

Locayta is one of the leading online merchandising and onsite search
solution providers, serving more than one hundred customers worldwide.
Locayta enables eCommerce businesses to take total control over their online
sales performance with the most advanced behavioural and search driven
merchandising technology available, Locayta ESP TM. Locayta ESP is a highly
configurable, real-time merchandising platform that is easy to integrate with
eCommerce sites.

Uniquely, Locayta ESP covers the complete range of merchandising
disciplines on a single platform, providing a dynamic, robust and scalable
merchandising solution that delivers increased online revenue and reduced
costs. Locayta has offices in the UK and the USA.
www.locayta.com

    For more information contact:
    Andre Brown
    Locayta
    ab@locayta.com
    +44(0)20-3100-3621

    Heather Dawson
    Locayta
    hdawson@locayta.com
    +44(0)787-783-3410

For more information contact: Andre Brown, Locayta, ab at locayta.com, +44(0)20-3100-3621; Heather Dawson, Locayta, hdawson at locayta.com, +44(0)787-783-3410