Locayta Launches Search Engine for iPad and iPhone Platform

LONDON, September 29, 2010 - Locayta, (www.locayta.com/) one of the leading providers of online
merchandising (
www.locayta.com/ecommerce-merchandising/merchandising-solutions) and
site search (www.locayta.com/search-engine/intelligent-site-search)
solutions, has made its Enterprise-level search software available on the iOS
platform as a Beta release for iOS software developers to incorporate within
their iOS apps.

Locayta Search, which is currently deployed on some of the UK's largest
search sites and on more than one hundred online retail and publishing sites,
provides the foundation for a successful mobile edition of the search engine
for the iOS platform. Its intelligent architecture enables fast, accurate
full-text search and retrieval on a local device such as an iPhone or iPad.

Locayta Search Mobile comes with many intelligent capabilities
(www.locayta.com/retail-technology/Locayta-Search-Engine-Feature-set)
including; word-stemming, automatic spell correction, Boolean operators,
field weighting, sorting, filtering, synonyms, facet generation, stop words,
'more like this', threshold cut-offs and Locayta's unique Balance Factor
(www.locayta.com/search-engine/Balance-Factor) technology.

Locayta's Balance Factor allows search results to be skewed by other
metrics such as popularity rather than just pure text relevancy, enabling the
app developer to control the sequencing of search results within their apps,
to boost certain items to the top of the search results list where required.

Because Locayta Search Mobile enables data to be written, indexed and
searched locally to the device, it has already started to attract interest
from software app developers, where the app is anticipated to be used in
environments where an internet connection is not available or cannot be
guaranteed.

Locayta are providing the Locayta Search Mobile software library to iOS
software developers from their website
www.locayta.com/iOS-search-engine/locayta-search-mobile/locayta-search-mobile.
The software library is available for both commercial and non-commercial use.

Andre Brown, CEO, Locayta explains, "The iPhone and iPad have changed the
way publishers present their data and how consumers receive it. Locayta
Search Mobile offers online publishers a competitive advantage by providing a
complete search engine library- not just a web service, to better serve their
customer search queries and overall online shopping experience."

Locayta Search Mobile is now available as a free download for
development. Please visit:
www.locayta.com/iOS-search-engine/locayta-search-mobile/register-for-download.
For commercial use of Locayta Search Mobile terms and conditions
apply. Please contact: Andre Brown, ab@locayta.com.

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About Locayta

Locayta is one of the leading online merchandising and onsite search
solution providers, serving more than one hundred customers in the USA,
Europe and Asia. Locayta enables eCommerce businesses to take total control
over their online sales performance with the most advanced behavioural and
search driven merchandising technology available, Locayta ESP TM. Locayta ESP
is a highly configurable, real-time merchandising platform that is easy to
integrate with eCommerce sites.

Uniquely, Locayta ESP covers the complete range of merchandising
disciplines on a single platform, providing a dynamic, robust and scalable
merchandising solution that delivers increased online revenue and reduced
costs. Locayta has offices in the UK and the USA.
www.locayta.com/

    For more information contact:

    Heather Dawson
    Locayta
    hdawson@locayta.com
    +44(0)787-783-3410

For more information contact: Heather Dawson, Locaytahdawson at locayta.com, +44(0)787-783-3410