Love it or Hate it, the UK's Most Popular Pastime - Shopping - is set to Change Forever as Glamoo Predicts a Dramatic Rise in Mobile Commerce and Smart Buying Clubs

LONDON, August 10, 2010 - Although buying things through a mobile can still seem a
little bit Star Trek, this is exactly where the future of shopping is
heading. Smartphones are officially the new way to buy; so get set for the
shopping revolution.

Picture it: you're on Oxford Street, you have a 45 minute
lunch break and an evening in an exclusive new bar planned with your
girlfriends. Not one to be outshone in the fashion stakes, you obviously need
something fresh and fabulous to wear. This familiar situation quickly
escalates to severe panic and an Olympic-challenging sprint through every
shop in the vicinity. The result is a badly-fitting, over-priced outfit that
outside the changing room makes you feel more dog's dinner than cat's
whiskers….ripped-off rather than ravishing.

Imagine instead slowly pushing open gleaming gold doors, a
marble floor sparkles while the delicate scent of vanilla orchid lingers in
the air. Calmly you approach the smiling sales assistant, produce your
iphone, and - shazaam ! - as if by magic, in minutes you're effortlessly
gliding out of the shop with this season's most coveted new dress. What's
more, you didn't even have to pay the GBP500 listed on the tag. Oh the things
shopping dreams are made of….

Well, prepare for the dream to become reality.

Using your phone like a wallet is not simply a space-saving
idea, which makes carrying that Alexander McQueen skull clutch just a little
bit easier, in addition to this multi-tasking bonus, mobile commerce offers
the shopper so much more.

In keeping with our time-starved society's mantra of
convenience, convenience, convenience, mobile shopping has the ease of
internet browsing - with plenty of added extras. The joyful element of
actually walking into a shop is returned, without the stress of not knowing
where to go, or what to buy. The most exciting and innovative part of mobile
commerce comes through joining smart buying clubs such as Glamoo, which use
unique GPRS technology to send bespoke, location-based offers.

Simone Ranucci, CEO of Glamoo, says: "With around 57 million
Europeans already using smartphones, and the demand for convenience
increasing, mobile commerce will see a dramatic expansion during the next few
years. Recent studies have predicted that mobile commerce will account for
10% of goods and services purchased in Europe in 2012, which tots up to a
hefty spend of around EUR1 billion (Score MobiLens: 2010). Mobile commerce is
destined to transform today's shopping experience beyond recognition. It's
not just the consumer who will benefit from these changes however; because
through Glamoo, brands will be able to interact directly with customers,
increasing trust levels."

Forget panic and pavement-pounding. Forget impersonal shopping
by keyboard. The future is out there, and for those that pride themselves on
being ahead of the curve, taking advantage of smartphone technology is
essential. To streamline that shopping experience, joining a buying club like
Glamoo is essential. Not only will purchasing become pleasurable once again,
you'll be the envy of everyone, with the very best insights on where to eat,
shop and celebrate.

Embrace the future of shopping - what's not to love?

Notes to Editors

Glamoo was conceived in March 2010 by a group of pioneering
European businessmen with a mission to revolutionise the everyday shopping
experience. The organisation is backed by multinational leader in the mobile
entertainment market, Buongiorno, who recently announced their investment in
the new service.

Already present in Italy and the United Kingdom, Glamoo has
plans to open in all major European countries. The Club caters to
"fashionable professionals with a high disposable income" offering consumers
a wide range of customised, geolocalised and unique buying opportunities
through internet or mobile phone. It is completely free for members to join
Glamoo, and specialist lifestyle consultants will manage the distribution of
relevant offers everyday via an eNewsletter.

By connecting to a highly coveted market segment, brands who
work with Glamoo will have access to a SoLo promotional platform, using
innovative sales channels online and through the iphone application. Glamoo
enables partners to cover a vast amount of advertising space at one time,
attracting new customers and increasing revenue without the monetary risks
involved when relying on traditional marketing.

Co-founder and CEO of Glamoo is Simone Ranucci Brandimarte. For the past
15 years Simone has been a leading figure in mobile and digital business
across Europe, Asia and the USA. He now brings his extensive knowledge and
expertise, in all aspects of this growing sector, to his role as CEO and
founder of Glamoo.

Prior to establishing Glamoo in early 2010, Simone was a founding member
of Buongiorno, a leading multinational organisation active in mobile
marketing and digital entertainment. Simone was Managing Director of
Buongiorno's European offices in the UK, Spain and Germany, as well as
Vice-President of the Marketing Services division.

Following his early success within the Buongiorno group, in 2005 Simone
was appointed CEO/COO of Buongiorno Hong Kong, a joint venture between Mitsui
Group and Buongiorno. During this role Simone successfully managed the
expansion of Buongiorno's Mobile Content and Mobile Commerce across Pan-Asia
and Russia.

Simone has been an advisor and board member to many internet and mobile
companies and associations over the years, including the Mobile Marketing
Association, the premier global trade group.

Media Contacts, Kimberley Waldron of SkyParlour Ltd, Kimberley at skyparlour.com, M: +44(0)7850742157