Yellow Pages Shows Up on the Internet in Over 170 Countries

By Yellow Pages, PRNE
Monday, August 9, 2010

SAO PAULO, August 10, 2010 - The new Yellow Pages Global group, a Yellow Pages worldwide group,
launches on August 17, the largest online corporate portal of all time. By
aligning the centenary notion of the expression "yellow pages" with the
Internet's extraordinary potential, this new generation innovates by putting
170 web portals B2B in 170 countries, integrated worldwide by the same search
engine. These local portals are addressed on the World Wide Web by the global
expression "YellowPages (followed by the country's name).net".

With this initiative, Yellow Pages Global accomplishes a mission that was
supported by worldwide organizations, such as the YPA (Yellow Pages
Association), of which it is an associate, which looks forward to Yellow
Pages reclaiming first place in the rankings of company directories and
outlets on the World Wide Web. Yellow Pages' leadership happened during the
print era, but lost ground significantly after the coming of the digital era.
Daniel Magalhaes, founding partner of Yellow Pages Global, notes: "Estimates
show that the new portal will increase Yellow Pages' online footprint to 23%,
which is currently represented by only 7% in the World Wide Web, connecting
more than 50 million companies in its database with users from more than 220
countries in its first year."

Beyond a simple directory of companies, the new
will provide Internet users with organized corporate information from
suppliers of products and services from more than 170 countries around the
world by using a smart system, which is integrated and easy to browse. The
system will be completely optimized for the main search engines and
integrated with social media.

Innovation does not stop there. Unlike the traditional mission of Yellow
Pages which is to provide users with results for local businesses, such as
drugstores, shoe stores, restaurants and so on; the focus for this new group
is different: to connect local business to the global market, thus opening an
extraordinary window of opportunities, mainly for the small and midsized
enterprises (SMEs), providing worldwide visibility and penetration of new
markets. Yellow Pages Global.

This initiative started in Latin America. After developing this market
for the last four years, (which is a part of the Global
system) already has more than 8 million Brazilian companies as users. This is
a Brazilian initiative with global aspirations.

    Simone Biasi
    Press Office

Simone Biasi, Press Office, +55-11-7739-5725, imprensa at

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