LOVEFiLM in Exclusive Streaming Deal With Momentum Includes The Girl With the Dragon Tattoo

LOVEFiLM's Digital Service Gains Momentum

LONDON, November 22, 2010 - LOVEFiLM has struck a major content deal with leading
independent distributor Momentum Pictures, an Alliance Films Company,
offering its members a catalogue of titles to watch online and via
internet-enabled devices exclusively through the LOVEFiLM Player.

The agreement sees LOVEFiLM, Europe's largest subscription
service streaming movies and TV episodes over the internet and sending DVDs
by post, boosting its digital streaming offering with a selection of top
titles that will not have been seen on any subscription or TV movie service
before, including the award winning Millennium Trilogy films - The Girl with
the Dragon Tattoo, The Girl Who Played with Fire, and The Girl Who Kicked the
Hornet's Nest.

The new titles, which will be exclusive to LOVEFiLM for one
year, include 30 brand new films available to watch as part of members'
subscriptions, as well as further titles from Momentum Pictures' back
catalogue such as Dorian Gray, 44 Inch Chest and Brooklyn's Finest.

Simon Calver, CEO of LOVEFiLM commented:

"We successfully launched LOVEFiLM on the PS3 last week. These
new, never-been-seen-before on subscription TV titles will drive growth on
that new service in the heart of the living room. This deal is another great
milestone for LOVEFiLM's streaming service, allowing us to further enhance
our digital offering with a selection of must-watch titles from one of UK's
leading studios. LOVEFiLM's exclusivity in this partnership will mean that we
are the only digital outlet offering such quality titles - further securing
our place as a leading provider in digital entertainment."

Nick Smith, Head of TV & New Media Sales at Momentum, said:

"We are delighted to be working with LOVEFiLM to provide new
and exclusive content for their constantly growing online offering and
believe it to be the perfect platform from which lovers of independent films
can access the best in current film entertainment."

Notes to Editors

About LOVEFiLM

In a little over 6 years, LOVEFiLM has become a leading
European film subscription service, combining the benefits of DVD rental by
post and, more recently, watching movies online via the LOVEFiLM Player (on
the PC, the PlayStation(R)3 or streamed direct to TV). Customers can
therefore choose how they want to watch from a selection of over 67,000
titles, including HD/Blu-ray DVDs, video games and digital streaming.

For corporate PR enquiries please contact Ben Simons or Eleanor Williamson at M: Communications on Tel. +44(0)20-7920-2340/2339