M.A.C Cosmetics Gets Into the Festival Spirit at V Festival 2010!

LONDON, August 23, 2010 - M.A.C Cosmetics and the M.A.C Pro Team decamped to the
renowned V Festival to keep a host of top celebrities, performers and guests
looking refreshed from dusk until dawn…AND, this year festival goers were
able to make like a VIP and experience M.A.C in all its glory for the first
time ever front of house at V!

The M.A.C Pro Team were on hand to provide the ultimate
festival makeup facilities for guests in the coveted Virgin Media Louder
Lounge area. TV Presenters Caroline Flack, Zoe Salmon and Gail Porter,
singers Alexandra Burke, Keisha Buchanan and Beverly Knight, actresses Joanna
Froggatt, Olivia Hallinan and Karen Gillan (Dr Who), model Cara Delivigne and
Coleen Rooney all visited the M-A-C tent in the Virgin Media Louder Lounge
over the weekend for a festival makeup fix. M.A.C also provided product to
Hollywood star Drew Barrymore and T4 presenter Jameela Jamil by request.

M.A.C Artists also had their brushes at the ready backstage in
the festival Artists Village where they were geared up to provide makeup and
grooming services to key talent performing over the weekend. M-A-C Pro
artists created dazzling 'on-stage' looks for Florence Welch (Florence and
the Machine), Kate Nash, Pixie Lott, Daisy Dares You, Robyn, Rox, Francesca
(Tricky) and Becky Jones (Groove Armada) and provided product for Paloma
Faith, La Roux, Sugababes Sister Bliss (Faithless) and Diana Vickers.

Virgin Media Louder Lounge VIP guests were also in for a treat
this year! Guests who were lucky enough to bag a makeup application at the
M.A.C tent within the lounge could choose from four bespoke looks created
using M.A.C Pro products - which were exclusive to the Virgin Media Louder
Lounge.

These were a few of the many options that the M.A.C Artists
were be on hand to apply - and in true festival style, guests were not afraid
to be creative! M.A.C also had three dedicated lash stations in the tent
where visitors came to get the ultimate festival eye accessories! VIPs left
the M.A.C Tent armed with products to keep their skin fresh throughout the
festival including M.A.C Blot Film, M.A.C Fix+, Lip Conditioner SPF15, M.A.C
Face Wipes, M.A.C Strobe Cream and M.A.C Splash Proof Lash.

AND…makeup junkies had no need to panic if they left their beloved
products at home! M.A.C was front of house in its inaugural retail site in
the V Festival main arena. A 35 strong team of M-A-C artists conducted over
500 thirty minute makeup appointments over the weekend - lashes were
definitely the most popular choice!

About M.A.C Cosmetics

M.A.C Cosmetics is the leading brand of professional cosmetics
and continuously and actively liaises with the worlds of music, film,
television and theatre. The M.A.C Pro Team can be found on-set at photo
shoots, high profile celebrity events and behind the scenes at fashion shows
throughout the world.

About V Festival

V Festival took place from 21 - 22 August at Hylands Park,
Chelmsford, Essex. For more information check out -
www.vfestival.com. V Festival 2010 is the fifteenth festival
since its inception in 1996.

Note to Editors

Pictures accompanying this release are available through the
PA Photowire. They can be downloaded from
www.pa-mediapoint.press.net or viewed at
www.mediapoint.press.net or www.prnewswire.co.uk.

For further information on M.A.C at V Festival, images of talent, products provided and face charts, please contact: Ruth Wiles t: +44(0)870-034-6858 e: rwiles at mac-cosmetics.co.uk; Jane Walsh t: +44(0)870-034-6514 e: jwalsh at mac-cosmetics.co.uk; Ann Harrison t: +44(0)870-034-6898 e: anharrison at mac-cosmetics.co.uk