Manolo Romero to Receive IBC International Honour for Excellence

By Ibc, PRNE
Wednesday, July 14, 2010

Olympic broadcaster honoured for long service to sport; TV Globo from Brazil to receive IBC special award for environmental project

LONDON, July 15, 2010 - Manolo Romero, managing director of Olympic Broadcasting Services, is the
2010 recipient of the IBC International Honour for Excellence, the highest
award that IBC bestows. It marks a remarkable career which saw him work on
the coverage of the 1968 summer games in Mexico and take a leading role in
every Olympics since.

Now, as head of the Olympic movement's own broadcast organisation, he led
the remarkable host broadcasting of the Beijing games and this year's winter
festival in Vancouver, and is actively working towards the London 2012
Olympics. It is for this work, in which he has to serve the needs of every
broadcast rights holder from the smallest nations to the major networks, that
he is honoured by IBC.

"The Olympic Games occupy a very special place in the world of sport and
the world of television, and Manolo Romero's first priority is always to
ensure the safe coverage of every moment of every event for every
broadcaster," said Peter Owen, chair of the IBC Council, the global grouping
of broadcasters and media companies which guides IBC and which nominates the
recipient of the IHFE.

"Only when a secure base is established will he consider adding
innovations to make the coverage remarkable," Owen continued. "In this way he
ensures that the boundaries are pushed further at each games without ever
risking the core expectations of each broadcaster."

On hearing of his nomination, Manolo Romero said "I have been very
fortunate to work in many sports events where we have been able to use state
of the art technology and innovations.

"With the help of many colleagues, we have made important strides in the
development of television sports coverage," he added. "I am honoured to
accept this award and dedicate it to all the friends and colleagues who
contributed through the years, and to those who continue to strive for
excellence in broadcasting in the future."

Manolo Romero will be presented with the IBC International Honour for
Excellence as part of the annual awards ceremony to be held on Sunday 12

He will also provide a keynote address to the IBC conference on Saturday
11 September. The day is dedicated to the cutting edge of sports coverage,
and Manolo Romero will appear in a session with Roger Mosey, the BBC
executive responsible for coverage of the London 2012 Olympics.

Special award to broadcaster for transforming public and political
opinion on pollution

The same awards ceremony will see a special honour go to TV Globo of
Brazil for a unique project which transformed the thinking of the nation's

While scientific opinion grew ever more alarmed at the escalating levels
of pollution in the River Tiete flowing through Sao Paulo, politicians
refused to tackle the issues. TV Globo developed a project called Flutuador -
literally "floating device". The device, which contained pollution
measurement instruments, cameras, microphones, a GPS locator and transmission
equipment, floated 560km down the river in 31 days.

TV Globo created more than 150 broadcast news stories in this period,
highlighting the environmental disaster, and as a direct result politicians
were forced to switch their viewpoint, address the issue seriously and tackle
the challenge of cleaning up the Tiete.

Fernando Gueiros, operations manager at TV Globo, said "the Flutuador
project was especially challenging as it involved 17 different TV Globo areas
to be co-ordinated. In a combined effort, each area had an important
contribution to this unique reality news proposition. The successful
editorial and technical achievement was only made possible due to the true
spirit where 'operation' becomes 'co-operation'."

"This is an inspiring example of a broadcaster being proactive in a
critical issue, and using technology to change people's minds," said Michael
, chairman of the IBC Innovation Awards jury. "The impact of the
Flutuador project was dramatic, and it is right that IBC should recognise its
achievements with a special award."

Flutuador was developed by IPT (the Brazilian Institute of Technological
Research, navy division), PoliControl and Dan Robson, together with the R & D
team from TV Globo's engineering department and its news operation team.

About IBC

IBC is the premier annual event for professionals engaged in the
creation, management and delivery of entertainment and news content
worldwide. In 2009, the show attracted more than 45,000 attendees from 140
countries around the world, exhibiting more than 1,300 of the world's key
technology suppliers and showcasing a debate-leading conference that, among
other vital sessions, brought together the ASC and the BSC digital camera
tests and offered pioneering insight into the latest developments in
stereoscopic 3D.

Kelly Hyde, audience marketing assistant manager, khyde at or +44(0)207-832-4104. NOTE TO EDITORS: IBC2010. Conference 9-14 September. Exhibition 10-14 September. RAI, Amsterdam

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