Mardev Demos Online Data Tool for Targeting UK B2B Prospects

LONDON, February 25, 2010 - Business targeting specialist Mardev displayed a live demonstration of
its brand new online data delivery tool, Mardev Online, during TFM&A 2010.

TFM&A took place at Earls Court on 23rd to 24th February, where visitors
were shown how easy researching, purchasing and downloading B2B prospects can
be using Mardev's DecisionMaker UK, one of the UK's foremost B2B databases.

Mardev Online gives users the ability to define their target audience
with recently added selection features, including Drive Time/Drive Distance
and Legal Status, Risk Indicator or Years Trading as well as Geography,
Business Activities, Job Function/Title, Company Size, Site Status and IT
selections.

Zina Manda, director at Mardev, said "We are very excited to be able to
bring this premium product to market via simple online count engine. Data
that was previously out of reach for smaller business users and sales people
looking to generate new business leads is now available to all comers
regardless of the size of their budget. This is a contact-centric database
that will deliver the user to not only the right front doors, but the right
desks in the right departments." Previously, minimum order values have made
the data inaccessible to smaller users.

Mardev's software was developed by Blue Tahiti Software of Bristol, who
conducted the demonstrations at TFM&A.

Mardev also discussed their 3 new automated lead generation packages
named 'Clever', 'Brilliant' and 'Genius', part of Mardev's Smart Marketing
Suite of products. These packages include a huge choice of services including
data audits, data enhancement, data matching, multi-touch campaign
management, lead scoring and nurturing, consultancy and training that will
suit any marketer's budget.

About Mardev

Mardev is one of the UK's leading business information specialists, and
is part of Reed Elsevier plc, with offices in Asia, Australia, Eastern
Europe, North America, South America and Western Europe. The company has a
database of over 30 million names worldwide and provides highly responsive
lists and extensive selection criteria for direct marketing, e-marketing and
lead generation campaigns.

For more information contact:

Zoe Taylor, Marketing Manager, +44(0)20-8652-4569, zoe.taylor@mardev.com

For more information contact: Zoe Taylor, Marketing Manager, +44(0)20-8652-4569, zoe.taylor at mardev.com