MarketsandMarkets Partners With Centre of Business Intelligence (CBI) for its Market Research and Product Forecasting Summit

By Marketsandmarkets, PRNE
Monday, July 19, 2010

DALLAS, July 20, 2010 - Event Date- July 26 - 27, 2010

Location- Philadelphia, PA

About the event:

Join your colleagues and peers to discuss optimizing, executing and
improving market research to drive accurate sales forecasting. This is a
unique opportunity for pharmaceutical executives to hear best practices on:

    - Optimizing quality data to drive accurate forecasting
    - Capitalizing on third party vendor data to fill multiple gaps
    - Strategies for optimizing internal collaboration within market
      research and sales forecasting

As patents expire, distribution channels tighten and regulations increase
surrounding access to physicians, bio/pharmaceutical manufacturers are
looking to manage market research and sales forecasting with greater
effectiveness. While organizations are faced with doing more with less, it is
critical to translate market research results into accurate forecast models.
Therefore, these two teams strive to work in synergy in order to drive
optimal commercialization strategies and overall business objectives.
Mitigating risks of miscalculation within the product life cycle requires
additional marketing foresight in order to accurately state the demand of
products. Their ability to work in synergy ensures that management
understands the maximum value from the opportunities the organization decides
to pursue.

About MarketsandMarkets

MarketsandMarkets integrated patient-based forecasting solution for
pharmaceutical industry mainly for pipeline products. Our approach is
combination of forecasts based on epidemiology and actual patients on
products. The key primary and secondary research analytics underlying the
forecast include:

    - Epidemiology analysis
    - Treated patients best fit trending
    - Polypharmacy ratio analysis
    - Competitive landscape analysis
    - Analogue analysis for uptake, time to peak, and generic erosion
    - Conjoint / discrete choice / attribute analysis
    - Calibration based on actual sales and impact of various events

    Contact Information-
    Mr. Navrose Singh Sandhu

    For more information about the event please contact-
    Ms. Emily Forest
    Center for Business Intelligence
    Phone: +1-339-298-2156

Contact Information - Mr. Navrose Singh Sandhu, Navrose at, +91-9823172772; For more information about the event please contact- Ms. Emily Forest, Center for Business Intelligence, Phone: +1-339-298-2156, Email: emily.forest at

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