MarketsandMarkets: U.S Digestive Health Ingredients Market Worth $495.3 Million in 2015

DALLAS, November 29, 2010 - DIGESTIVE HEALTH INGREDIENTS MARKET -U.S. analyzes the trends prevailing
in the digestive health ingredients market (
www.marketsandmarkets.com/Market-Reports/digestive-health-225.html) in
the United States. It gives the revenue forecast, competitive structure and
market share details for major segments such as digestive prebiotics,
digestive probiotics and digestive enzymes. It analyzes the product and
application trend for the major product segments. It also provides the
profiles of major companies in the United States market.

Browse market data tables and in-depth TOC on DIGESTIVE HEALTH
INGREDIENTS MARKET -U.S.
www.marketsandmarkets.com/Market-Reports/digestive-health-225.html

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DIGESTIVE HEALTH INGREDIENTS MARKET -U.S.

The U.S Digestive Health Ingredients market has been segmented into
prebiotics, probiotics and enzymes. The market is in the growth stage and is
currently valued to be $265.9 million. It is expected to grow to $495.3
million in 2015 at a compound annual growth rate (CAGR) of 13.2%.

The market dynamics and trends are very different among the three
segments. Prebiotics and probiotics are growing at double-digit growth rate
as compared to the digestive enzymes, which are experiencing a relatively
lower growth rate. Prebiotics is the largest revenue-generating ingredient
among the three major segments, followed by Probiotics and Enzymes.

The probiotics market in the United States is at an emerging stage. With
reference to the awareness level among the United States consumers against
European consumers, the U.S. consumers are still in the growing stage. The
market shows a huge opportunity for the digestive health ingredients
manufacturers and suppliers who could educate and create awareness among
consumers. In the U.S. market, the consumption of probiotics through dietary
supplement products is high. However, in Europe, the scenario is reversed as
probiotics are often consumed in a more diluted form through dairy and other
food and beverage products

The main purpose of this report is to analyze the U.S. market for the
following three important digestive health ingredients. Digestive prebiotics
(Fructans, Mannan-oligosaccharides (MOS), Galactooligosaccharide (GOS) and so
on), digestive probiotics (Cultures), digestive enzymes (Proteases, Lipases
carbohydrases, Lactases and so on).

The report also analyses the trends for products and applications used in
digestive health ingredient market and provides forecasts for the digestive
health ingredient market and its sub-segments. It also analyses the factors
driving as well as inhibiting the growth of digestive health ingredients
market and its various sub-segments.

Key Findings

    - In 2010, the total U.S. market for digestive health
    ingredients was valued at $265.9 million with an annual growth rate of
    18.3%. The market is expected to grow at a compound annual growth rate
    (CAGR) of 13.2% from 2010 to 2015. The revenue is expected to reach
    $495.3 million in 2015.
    - In 2008, digestive health product trend held the highest rank in
    Mellentis Top 10 Trends for food, nutrition and health category.
    - The International Food Information Council's survey found that
    77% of consumers across the world are actively trying to add fiber to
    their diets.
    - Products for gut health have traditionally been more popular in
    Europe than North America, but the trend is changing as the North
    Americans embrace the idea of boosting digestive health through
    supplements and food and beverages.
    - The main reason for growth in these categories is consumers'
    interest in handling their digestive health issues with supplements and
    food rather than pharmaceuticals.

Scope of the report

Market Overview

This section discusses the market definition of digestive health
ingredient market. This section also discusses the state of the current
market, functional benefits of the products and application analysis.
Consumer trends, challenges faced, regulations and critical success factors
are also discussed in detail in this section.

Market segmentation

This study is segmented into three broad categories of ingredients, as
discussed below.

    - Digestive Prebiotics
    - Digestive Probiotics
    - Digestive Enzymes

Each section will include market data, market drivers, market inhibitors,
forecasts, competitive landscape, application analysis and trends &
opportunities in detail.

Company Profiles

This section provides the company profiles of major companies
participating in the United States digestive health ingredient market.
Company profiles include a brief overview of the company, primary business,
strategies followed and developments.

Analyst Briefing Presentation on U.S. Digestive Health Ingredients Market
(2010 - 2015) to be held on 07 Dec 2010

The CMF practice at MarketsandMarkets is pleased to announce its Analyst
Briefing Presentation on U.S. Digestive Health Ingredients Market (2010 -
2015) to be held on 07 Dec 2010. The briefing will cover an analysis of
trends prevailing in the digestive health ingredients market in the United
States. The factors, which are driving as well as inhibiting the growth of
digestive health ingredients market and its various sub-segments, will also
be discussed during the briefing.

To register for this briefing, please click here

www.marketsandmarkets.com/AnalystBriefing/digestive.asp

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