McDonald's Names Steve Easterbrook as Global Chief Brand Officer

OAK BROOK, Illinois, August 24, 2010 - McDonald's Corporation announced today that Steve Easterbrook, currently
President and CEO of McDonald's United Kingdom and President of Europe's
Northern Division, has been named as McDonald's Executive Vice President and
Global Chief Brand Officer.

Global Chief Brand Officer is a newly-created position designed to
encompass Marketing, Menu Innovation, Consumer Insights and other global
brand assets at McDonald's. Easterbrook will also provide strategic
leadership on Corporate Social Responsibility and Restaurant Architecture.

"McDonald's is among the most recognized brands in the world, and that's
an honor we embrace everyday," Easterbrook said. "Given our outstanding
global performance, we have a tremendous opportunity to go even further in
showing our customers what makes us unique as the leader in our industry."

Easterbrook will report to President and Chief Operating Officer Don
Thompson effective September 1, 2010.

"Steve has earned tremendous respect for his inspired leadership and his
proven track record of driving the business in the U.K. and Northern Europe,"
said Thompson. "Our customers rely on our brand to deliver high quality food
at the convenience and value they expect from McDonald's. This strategic
position will help us better serve and connect with our customers."

Easterbrook's promotion reflects McDonald's solid succession planning
process and its deep bench of talented leaders aligned around the company's
Plan to Win.

"We're confident that Steve is the right person to step up and help keep
our brand relevant and contemporary around the world," said McDonald's CEO
Jim Skinner. "This new position is a natural evolution of our commitment to
our customers and our pledge to be better, not just bigger."

Easterbrook is a 16-year McDonald's veteran with experience in finance,
operations, and supply chain. He took over as CEO of the U.K. in April 2006,
and added responsibility for Sweden, Finland, Denmark, Norway, and Ireland in
January 2007. Under his leadership, the U.K. transformed and improved the
restaurant experience for the two million customers McDonald's serves there
each day and further enhanced the employment experience for its 85,000 staff.
That includes a major effort to remodel and modernize McDonald's restaurants,
revitalize the menu with more choice and variety, and increase investment on
staff training to better serve customers and encourage personal development.
Easterbrook also has done groundbreaking work around employment image,
redefining for the public what it means to work at McDonald's. He and his
family will be relocating to Oak Brook.

In related news, Jill McDonald, who is currently Chief Marketing Officer
for Northern Europe, will succeed Easterbrook as CEO of the U.K. and
President of Northern Europe. She will report to Denis Hennequin, President
of McDonald's Europe.

"Jill's ability to drive innovation in our menu and in the way that we
communicate with our customers has been key to our success in the UK," said
Hennequin. "With her strong leadership and strategic skills, I'm delighted
that she'll be leading our business in the UK and Northern Europe".

McDonald joined the company in 2006 with extensive marketing experience
from global brands such as Colgate Palmolive and British Airways.

McDonald's is the world's leading global foodservice retailer with more
than 32,000 locations serving 60 million customers in more than 100 countries
each day. More than 80% of McDonald's restaurants worldwide are owned and
operated by independent local men and women. To learn more about the company,
please visit www.aboutmcdonalds.com and follow us on Facebook
(www.facebook/aboutmcdonalds) and Twitter
(www.twitter/aboutmcdonalds).

Media, Heidi Barker, +1-630-623-3791, or Nick Hindle, +44-20-8700-7320, or Investors, Mary Kay Shaw, +1-630-623-7559, all of McDonald's Corporation. Logo: photos.prnewswire.com/prnh/19990916/MCDLOGO, www.newscom.com/cgi-bin/prnh/19990916/MCDLOGO. Photos: photos.prnewswire.com/prnh/20100824/AQ54207A-a, photos.prnewswire.com/prnh/20100824/AQ54207A-b; www.newscom.com/cgi-bin/prnh/20100824/AQ54207A-a, www.newscom.com/cgi-bin/prnh/20100824/AQ54207A-b