MEDIA ALERT: Trends and New Innovations in Beauty, Fragrance, Personal Care & Skin Care

NEW YORK, September 27, 2010 -

    WHAT:          HBA GLOBAL EXPO & CONFERENCE
                   www.hbaexpo.com

    WHEN:          September 28-30, 2010

    WHERE:         Jacob K. Javits Convention
                   11th Avenue between 34th & 39th Street
                   New York, NY

    EXHIBIT HOURS: 10:00 a.m. - 5:00 p.m., Tuesday, Sept. 28
                   10:00 a.m. - 5:00 p.m., Wednesday, Sept. 29
                   10:00 a.m. - 3:00 p.m., Thursday, Sept. 30

WHO: This year's show has more than 600 international industry suppliers
and educational partners presenting their latest products, innovations, and
expertise at the health and beauty industry's premier international product
development event–HBA Global Expo & Conference. The top brand manufacturers
and marketers, emerging entrepreneurs, and enterprising niche companies from
around the world are expected to attend.

WHY: HBA Global Expo is the only industry-specific exposition and
educational conference for the cosmetic, fragrance, personal care, skin care,
and well-being industries, featuring new products, trends and technologies.
Highlights of the show include:

    - Pamela Baxter, President and CEO of LVMH Perfumes & Cosmetics North
      America, whose name is synonymous with Dior, Guerlain, Givenchy,
      delivering the Keynote Address on Tuesday, September 28th at 9:00 a.m.
      in the Special Events Hall.

    - Iconic supermodel, Christie Brinkley, receiving the annual HBA
      Positively Beautiful Award for her work on behalf of SMILE TRAIN
      (www.smiletrain.org) after the Keynote presentation.

    - Trend Spot Theater (Booth 970) featuring live make-up demonstrations
      from celebrity make-up artist Eve Pearl and others including the latest
      in lashes, make-up for all skin colors, timeless beauty, flawless
      complexions for high-def beauty, and global beauty trends.

    - Break-Out Brand of the Year, announced by the Honest Beauty blog, with
      nominees that include Lisa Hoffman Beauty, No. 4 High Performance Hair
      Care, StarletGlam, Irresistible Beauty, EnPointe Skin Solutions, Navajo
      Naturals and Hard Candy.

    - New Products Innovation Showcase (Booth 1964) featuring skin care
      formulations, active ingredients, sustainable packaging, organics,
      private label offerings, and the chance to vote for the best new
      product.

    - Daily beauty sampling and tastings presented by Mintel, a global market
      research company, and daily Innovation Tours of worldwide beauty
      innovations and the HBA New Products Showcase.

    - On-line communities meet-up in the Social Spot (Booth 763) as well as
      expert tips on building an on-line presence, meet the Beauty Bloggers,
      and book signing by trail-blazing beauty blogger, Nadine Jolie.

    - The presentation of the HBA International Package Design Awards
      (IPDA), showcasing the best finished goods products in cosmetics,
      fragrance, personal care, skin care, and sustainability categories.

    - Travel from India to the Dominican Republic to Italy with an exhibit
      floor filled with international suppliers of raw materials and
      ingredients, packaging, private label and services. This year HBA
      features 150 new exhibitors, returning flagship companies, as well as a
      Green Pavilion to help understand the latest certification and
      regulations that will impact the beauty business.

    - Co-location with the Spa & Resort/Medical Aesthetics Expo
      (www.spaandresortexpo.com), September 28 & 29

    - Leading edge educational offerings
      (www.hbaexpo.com/educate_confprogram) with the Trends
      Conference, Green Conference, Marketing and Technical Conference, and
      the new Global Perspectives Conference featuring top beauty and
      personal care experts including: leading anthropologist Dr. Birute Mary
      Galdakis, Orangutan Foundation International; Susan Akkad, Estee
      Lauder; Carmen Bauza, Walmart; Marla Malcolm Beck, bluemercury; Dr.
      Liliana George, Estee Lauder; Paolo Giacomoni, Clinique; Carrie Gross,
      Dr. Dennis Gross Skincare; Jason Harcup, Unilever; Howard Kreitzman,
      Bloomingdale; Peggy Lee, Maybelline; Ido Leffler, Yes To Carrots; Wendy
      Lewis, Global Trends Advisor; Nirav Mehta, Coty Beauty; Karen
      Robinovitz, Purple Lab; Jenny Rushmore, P&G; Maria Sansotta, Tarte;
      Jolene Schwartz, Appearances For Men; Jill Tomandi, Stila Cosmetics;
      and Jasper van Brakel, Weleda;

    - For the first at HBA and in North America, natural cosmetics workshops
      presented by Organic Monitor

    VISUALS:    -- The latest in skin care, cosmetics, hair care, fragrance,
                   and personal care
                -- Anti-aging, beneficial beauty, and sun protection products
                -- Demonstrations of the latest spa and wellness treatments
                   and massage therapies
                -- Color palettes and beauty trends for 2011
                -- Dazzling displays of unique packaging creations, skin
                   analysis, sustainable materials and delivery systems
                -- Real-time make-overs for high definition and ageless
                   beauty

(Logo: photos.prnewswire.com/prnh/20100915/NY65362LOGO )

(Logo: www.newscom.com/cgi-bin/prnh/20100915/NY65362LOGO )

Annie Scully, +1-201-310-9252, annie at praxismktg.com