Medicoindustrien Announces Strategic Partnership with WMDO to Provide Online MedTech Industry Training

Medicoindustrien to Compliment its Live Training Program with WMDO's Online Courses Designed Specifically for Medical Device Professionals

NIVA, Denmark and ECUBLENS, Switzerland, January 4, 2011 - Medicoindustrien and WMDO (World Medical Device Organization), the
leading global provider of innovative online training for medical device
professionals, announced today a strategic partnership that offers Danish
medical device professionals access to WMDO's extensive catalogue of
professional online training through Medicoindustrien. This collaboration
brings WMDO's global expertise in online device training to Medicoindustrien
and compliments Medicoindustrien's world-class live educational programming
to further build industry knowledge and expertise on medical device issues
with a global perspective.

"We are excited to be the first European partner with WMDO which provides
the Danish MedTech market an even greater variety of professional training
choices for courses that are relevant, up-to-date, and cost-effective," said
Jens Kristian Gøtrik, Director General of Medicoindustrien. He added, "WMDO's
world-class curriculum of device-specific training is an important and fully
interactive online educational resource to Danish Medical Device
Professionals."

Under the agreement, medical device professionals will receive free
access to their personalized virtual course room where members may access the
entire catalogue of online training with significantly reduced rates and
personalized support from the course authors. Course offerings include
clinical/pre-clinical, regulatory affairs, quality assurance, sales &
marketing, and health technology,

Richard Nehm, Global Vice President of Sales and Marketing for WMDO said,
"We are proud to join Medicoindustrien, a pioneer in the advancement of the
life science industry, to offer innovative and effective eLearning as a
complement to their outstanding live educational programs." Nehm added, "WMDO
courses span the entire medical device product development cycle and provides
medical device professionals with online access to high-quality learning
resources that are timely, relevant and engaging."

About Medicoindustrien

Medicoindustrien is the industry association for companies in Denmark
which develop, manufacture, sell or otherwise take an interest in medical
devices. The association represents more than 110 MedTech companies with a
main objective to promote the member's commercial and political interests.

Medicoindustrien meets the needs of the medical device industry in
respect of networking and experience sharing, industry lobbying, and advice
and counseling on procurement, competition law and ethical guidelines.
Medicoindustrien also offers the industry's leading training program with
industry specific courses, seminars and the Medical Device Sales Consultant
Program. www.medicoindustrien.dk

About WMDO

WMDO (World Medical Device Organization) is a global organization that
provides medical device professionals from around the world with the latest
and most effective online medical device training available, drawn from the
extensive knowledge and unrivaled experience of the medical device industry's
leading experts and authorities.

From pre-clinical through post-market requirements and across all levels,
WMDO's unique and innovative multimedia training courses are specifically
developed to offer medical device professionals the convenience, flexibility
and cost effectiveness of state of the art online content delivery with the
most up to date knowledge spanning the entire medical device product cycle.
www.wmdo.org

    Morten Rasmussen, Medicoindustrien
    Tel.: +45-4918-4704, mr@medicoindustrien.dk

    Richard Nehm, WMDO
    Tel.: +41-21349-96-36
    Tel.: +1-612-868-9381, rnehm@wmdo.org

Morten Rasmussen, Medicoindustrien, Tel.: +45-4918-4704, mr at medicoindustrien.dk, Richard Nehm, WMDO, Tel.: +41-21349-96-36, Tel.: +1-612-868-9381, rnehm at wmdo.org