MERCEDES GP PETRONAS Formula One Team to Use Autonomy Technology

By Autonomy Corporation Plc, PRNE
Wednesday, November 23, 2011

CAMBRIDGE, England and SAN FRANCISCO, November 24, 2011 -

- Autonomy Software Gives MERCEDES GP PETRONAS Competitive Advantage

Autonomy Corporation, an HP Company, today announced that its revolutionary technology, capable of processing unstructured data, is to be used by the MERCEDES GP PETRONAS Formula One Team, providing drivers Michael Schumacher and Nico Rosberg with a new means to gain critical, competitive advantage.

MERCEDES GP PETRONAS will use Autonomy’s world-leading Rich Media Management and Intelligent Video Analytics technology, Autonomy Virage, to analyze racing footage. Powered by Autonomy’s Intelligent Data Operating Layer (IDOL), Virage is capable of spotting patterns in rich media information, and is used in various applications, such as for making television content fully searchable and managing complex security systems.

A new application of Virage has now been developed for MERCEDES GP PETRONAS to allow it to analyze live broadcasts of Formula One racing, providing the team with instant access to key footage. Prior to this technology, relevant video information was manually indexed, which was a slow and error-prone process. Autonomy Virage automates this process, using the single IDOL platform to understand and process all digital information, and identify individual cars and drivers based on race and on-board car footage, without any manual input.

The application provides dynamic advantages to the team and its drivers in real time at the track, providing a strategic advantage. It will be used by MERCEDES GP PETRONAS to improve performance by reviewing how other cars have raced. For example, Autonomy Virage can automatically identify on-board footage of cars as they drive sections of the circuit. This footage will be available to the MERCEDES GP PETRONAS drivers as the action unfolds, enabling them to study their competitors.

In a fast-paced, sporting environment where fractions of a second can represent the difference between pole position and a mid-field grid slot, Autonomy Virage provides MERCEDES GP PETRONAS with an invaluable asset, leveraging Autonomy’s meaning-based technology to innovatively optimize performance on track.

“Formula One is a technology-driven industry, and our partnership with Autonomy allows us to lead the pack in this field, by doing it better and faster,” commented Nick Fry, Chief Executive, MERCEDES GP PETRONAS Formula One Team. “The ability to analyze video to this level, in real time, is game-changing for the team and will become important to our on-track strategy.”

“We are delighted that Autonomy’s Virage technology sees its latest application in the MERCEDES GP PETRONAS Formula One Team,” said James Murray, VP of Autonomy Promote Solutions EMEA. “We are confident that Virage will be able to provide the team with a crucial, competitive advantage during the next Formula One season.”

Please visit to find out more about Autonomy Virage.

About Autonomy

Autonomy Corporation, an HP Company, is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, text and web pages, etc. Autonomy’s technology manages and extracts meaning in real time from all forms of information, both unstructured and structured, enabling companies to leverage their data assets. Autonomy’s product portfolio helps power companies through enterprise search analytics, business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management.

Autonomy’s solutions are used by more than 25,000 customers including 87 of the Fortune 100, 10 of the top 10 financial services firms, 75% of the global 100 law firms, 9 of the top 10 pharmaceutical companies and many government agencies. Over 400 of the world’s leading technology companies embed Autonomy’s technology in their products. Autonomy also owns the largest private cloud of diverse data, with 31 Petabytes of information.

Please visit to find out more.

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