MERIDIIST - TAG Heuer Unveils Its Official Luxury Phone Website

PARIS - The MERIDIIST, the first luxury phone created by watchmaker TAG Heuer,
enters a completely new dimension with the worldwide launch of its official
website: www.tagheuer.com/meridiist.

The global launch of the website www.tagheuer.com/meridiist precedes
BASELWORLD, the World Watch and Jewellery Show that starts March 26th 2009
and during which the most recent MERIDIIST collections are to be presented as
a preview.

Truly representing the performance of the MERIDIIST, the website
highlights the sleek design and key features of this exceptional luxury phone
through images and animated content intended to reflect the TAG Heuer
universe of luxury, sports and masculinity.

Following an exclusive two month presentation for VIP clients, the
website www.tagheuer.com/meridiist now enables the general public to discover
the MERIDIIST as well as other available collections and allows customers to
find the closest retail location by country. One section of the website is
specially dedicated to preorders and enables customers to reserve the model
of their choice without any financial obligation by completing a simple form
that is automatically forwarded to the appropriate store.

The showcased MERIDIIST collection consists of seven models, all made of
316L stainless steel yet offering different kinds of keyboard finishing. A
range of colors and materials (genuine calfskin leather, rubber and alligator
skin) is available to customize the back of the phone and provides clients
with the ultimate opportunity to design their phones according to their most
luxurious tastes. Prices range from euro 3400 to euro 4500, although some
diamond-finished models with prices starting at euro 8500 are already on the
horizon.

The successive MERIDIIST launches that have started last August within a
selected international distribution network in London, Paris, Geneva, New
York, Los Angeles, Dubai, Hong Kong and Singapore have been particularly
impressive and herald a true success story for the Swiss brand that is the
world leader in prestigious chronograph timepieces.

“The success of MERIDIIST surpasses our keenest expectations and
manifests itself in the rapidly growing luxury telephone category. This bears
witness to the phone’s incredible attractiveness: a subtle combination of
performance with its autonomy of 28 days of stand-by time and attractive
design based on precious materials such as stainless steel and sapphire
crystal. Customers are in search of an object of differentiation and the
MERIDIIST perfectly fits that mindset,” says Steve Amstutz, TAG Heuer’s
Managing Director of Communications.

“With a Web presence, we are now hoping to attract an international
client base that appreciates the quality of the services we provide as well
as our responsiveness,” adds Steve Amstutz.

PRESS CONTACT:
Sarah Garcia
+33(0)1-43-12-12-04
info.meridiist@modelabs.com

About TAG Heuer

TAG Heuer, the world leader in prestigious sports watches and
chronographs since 1860, is currently the flagship brand of timepieces of the
world leader in luxury goods: the LVMH group. The Swiss watchmaking legend
draws upon its active engagement in the world of sports to create the most
accurate measuring instruments and sports watches in the world. TAG Heuer is
today the first watchmaker ever to master luxurious Chronographs with an
unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second. TAG Heuer
more than ever epitomizes Prestige and Performance! www.tagheuer.com

Source: TAG Heuer; MERIDIIST

Sarah Garcia, +33(0)1-43-12-12-04, info.meridiist at modelabs.com