Message in a Bottle: 100-Year-Old Whisky Reveals Its Secrets

GLASGOW, Scotland, April 4, 2011 - Whyte & Mackay has successfully recreated the century-old
whisky buried under the Antarctic ice by famous explorer Ernest Shackleton.

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The company's master blender Richard Paterson spent a
painstaking eight weeks marrying and blending a range of malts to get an
exact replica of the 100-year-old Mackinlay's liquid.

And according to one independent expert, he has got the copy
exactly right.

Renowned whisky writer Dave Broom is the only other person in
the world to taste both the original whisky and Whyte & Mackay's new liquid.

He said: "The Shackleton whisky is not what I expected at all,
and not what anyone would have expected. It's so light, so fresh, so delicate
and still in one piece - it's a gorgeous whisky.

"It proves that even way back then so much care, attention and
thought went into whisky-making.

"I think the replication is absolutely bang on. Richard has
done a great job as it's a very tricky whisky to replicate, because you have
this delicacy, subtlety and the smoke just coming through.

"The sweetness, fragrance and spice, and the subtle smoke, are
all there in the replica. I'm blown away."

The Shackleton replica will cost GBP100, with 5% from every
sale being donated back to the Antarctic Heritage Trust, the New Zealand
charity responsible for finding and uncovering the original whisky. If all
50,000 bottles sell out the Trust will receive GBP250,000.

Trust chief executive Nigel Watson said: "From start to finish
it's taken almost four years to safely extract the whisky crate from site and
then Antarctica, thaw it in museum conditions, secure permits and complete
scientific analysis in Scotland . I am delighted that Whyte & Mackay
recognise the hard work and value of the Trust's conservation mission in
Antarctica by making this very generous and welcome donation."

Richard Paterson said that matching the whisky really tested
his blending skills, but it was a true labour of love.

"It was a real privilege getting to handle, nose and taste
such a rare and beautiful bottle of whisky. The quality, purity and taste of
this 100-year-old spirit was amazing. The biggest surprise was the light
flavour and the clear, almost vibrant colour of the liquid. I hope I have
done our forefathers and Ernest Shackleton proud with the replica.

"I would like to thank the Trust in particular for their
patience, their expertise and their hard work. They fully deserve the
substantial funds this special bottle will generate."

The whole replication process has been documented exclusively
for National Geographic Channel for a documentary due to air at the end of
this year.

Notes to Editor

Tasting Notes

The replica Mackinlay contains whisky from a range of highland
malts, including Glen Mhor, which was the original Mackinlay's distillery
before it closed in 1983.

The 47.3% ABV whisky has a light honey and straw gold colour
with shimmering highlights.

The nose is soft, elegant and refined with delicate aromas of
crushed apple, pear and fresh pineapple. It has a whisper of marmalade,
cinnamon and a tease of smoke, ginger and muscovado sugar.

The generous strength of the 47.3% whisky, believed to be high
to stop the alcohol freezing, gives plenty of impact, but in a mild and
warming way. It has whispers of gentle bonfire smoke slowly giving way to
spicy rich toffee, treacle and pecan nuts.

Additional Info

Three bottles of the original Shackleton whisky were flown by
private plane from New Zealand to Whyte & Mackay's Glasgow base by the
company owner Dr Vijay Mallya.

There were three cases of whisky and two cases of brandy found
on the Antarctic in 2007. One case was removed from the ice and was
painstakingly thawed out under laboratory conditions to preserve the bottles
and spirit in the best possible way.

That one case was found to have only 11 bottles instead of the
usual 12, leading to much speculation about what happened to the missing
bottle

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For further information contact: Rob Bruce, Head of Global PR,
Whyte & Mackay Tel: +44(0)750-784-9831; Jill Inglis, Global PR Manager, Whyte
& Mackay Tel: +44(0)773-636-5247