Mobile Services Will Keep Revenue Flowing in Hong Kong

CAMBRIDGE, Massachusetts, November 26 - In Hong Kong, mobile services will make gains against fixed services in
the coming years, reaching 55% of total revenue by 2014, according to the
latest report from Pyramid Research, the telecom research arm of the Light
Reading Communications Network.

Hong Kong: Mobile Data Becomes the Focus of Leading Hong Kong Operators
offers a precise, incisive profile of the country's converged
telecommunications, media, and technology sectors based on proprietary data
from our research in the Hong Kong market. This 28-page report provides
detailed competitive analysis of both the fixed and mobile sectors, tracks
the market shares of technologies and services, and monitors the introduction
and spread of new technologies, such as WiMAX, IPTV, and VoIP. It provides a
comprehensive view of the Hong Kong communications market by analyzing key
trends, evaluating near-term opportunities, and assessing upcoming risks
factors. Download an excerpt
(www.pyr.com/downloads.htm?id=18&sc=CIR112509_HONGK) of this report.

"This rise in the market share of mobile services is due to the
accelerating adoption of mobile broadband services," says Daniel Yu, Analyst
at Pyramid Research and author of the report. "We expect mobile subscription
numbers in Hong Kong to increase from 9.2m at year-end 2008 to 10.8m at
year-end 2014," he adds.

The report finds that operators will focus on migrating existing 2G users
to 3G+ while promoting data usage to counterbalance the decline in voice
ARPS. "Operators' continued push for 3G adoption will drive 3G subscriptions
as a proportion of total subscriptions from 32% at year-end 2008 to 86% at
year-end 2014."

Even though mobile voice ARPS will continue to drop due to continuing
downward pressure on voice tariffs, healthy growth in data services will
ensure that total mobile ARPS will increase at a 1% CAGR, to US$22.86 in
2014. "Operators will also rely heavily on 3G+ networks to offer innovative
and revenue-generating VAS, such as mobile TV, media downloads, gaming and
customized applications," Yu explains. "Messaging services will still
contribute 55% of total data revenue in 2009, but as 3G services become even
more pervasive, infotainment and connectivity will together make up 61% of
total data revenue by 2014."

Hong Kong: Mobile Data Becomes the Focus of Leading Hong Kong Operators
is part of Pyramid Research's Asia-Pacific Country Intelligence Report
Series. Pyramid Research's premium Country Intelligence Reports are the
industry's best available analysis on market trends, regulatory environments,
and competitive dynamics for 60 countries worldwide. It can be purchased
online here
(www.pyramidresearch.com/store/CIRHONGKONG.htm?sc=CIR112509_HONGK) or
through Amalia Vega via email at avega@pyr.com or telephone at
+1-809-330-4520.

For more information about Pyramid Research's products and services,
please visit www.pyr.com or contact us at info@pyr.com.

About Pyramid Research

Pyramid Research (www.pyr.com) offers practical solutions to the complex
demands our clients face in the telecommunications, media and technology
industries. Our analysis is uniquely positioned at the intersection of
emerging markets, emerging technologies and emerging business models, powered
by the bottom-up methodology of our market forecasts for over 100 countries-a
distinction that has remained unmatched for more than 25 years. As the
telecom research arm of the Light Reading Communications Network, Pyramid
Research works with Heavy Reading, providing the communications industry's
most comprehensive market data, trusted research and insightful technology
analysis.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading
online media, research, and focused event company serving the US$3 trillion
worldwide communications market. Lightreading.com is the ultimate source for
technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading's
research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis
in close to 100 markets around the world. Light Reading produces nearly 20
targeted communications events including TelcoTV, Ethernet Expo New York and
Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as
focused one-day events tailored for cable, mobile, and wireline executives.
Light Reading was acquired by United Business Media in August 2005 and
operates as a unit of TechWeb.

About TechWeb

TechWeb (techweb.com/aboutus), the global leader in business
technology media, is an innovative business focused on serving the needs of
technology decision-makers and marketers worldwide. TechWeb produces the most
respected and consumed media brands in the business technology market. Today,
more than 13.3 million* business technology professionals actively engage in
our communities created around our global face-to-face events, Interop, Web
2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network,
Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and
The Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street &
Technology magazines. TechWeb also provides end-to-end services including
next-generation performance marketing, integrated media, research, and
analyst services. TechWeb is a division of United Business Media, a global
provider of news distribution and specialist information services with a
market capitalization of more than US$2.5 billion.

*13.3 million business decision-makers: based on number of monthly
connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information
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of B2B communities and markets. UBM's businesses inform markets and serve
professional commercial communities - from doctors to game developers, from
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    Press contact:
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Jennifer Baker, +1-617-871-1910, jbaker at pyr.com