ModiFace’s Virtual Makeover Platform Gets a Major Facelift

NEW YORK - ModiFace Inc., developer of the world’s most advanced makeover technology
enabling life-like beauty simulations performed on user-uploaded photos,
today announced technology upgrades to its makeover simulation platform based
on years of direct research in consultation with plastic surgeons, weight-
loss clinicians and color cosmeticians. The new upgrades allow for fully
automatic, instantaneous, and realistic visual simulations on user-uploaded
photos involving skin tanning, skin colorization, weight-loss or gain, and
color cosmetics.

ModiFace’s makeover platform, which now includes over 50 unique
visualization options, can be incorporated into any web, mobile, or kiosk
application in a matter of minutes with full customization and control. In
essence, any company can use ModiFace’s makeover platform to develop their
own online makeover tools for their products. Launched in August 2008,
ModiFace’s makeover platform currently processes nearly 100,000 photos per
day for over 20 different web and mobile applications including
www.WeightMirror.com, www.uStyle.ca, and www.NewBeauty.com.

The new technology additions make it possible to upload a photo and
perform a makeover, with no manual alignment, calibration, registration or
wait. Some of the makeover categories include:

- Weight loss/gain
- Skin tanning and colorization
- Color cosmetics
- Anti-aging and cosmetic surgery
- Hair color/style change

“For each particular visualization option, we have taken great care to
ensure the results are as accurate as possible,” said Dr. Parham Aarabi,
founder and CEO of ModiFace. “For example, in creating dermal filler and
anti-aging visualization tools, we consulted world-renowned plastic surgeons
over a two-year period to collect their feedback regarding various versions
of our makeover platform.”

ModiFace employs unique patent-pending technology to automatically
pin-point facial characteristics, and to apply a makeover on a photo
completely automatically and within seconds. A recent study that will be
presented at the 2009 IEEE International Conference on Multimedia and Expo
has concluded that ModiFace’s face detection is over 50% more accurate than
other state-of-the-art face detection systems, while being faster and fully
scalable.

About ModiFace Inc.

Founded in 2006 by University of Toronto professor Parham Aarabi,
ModiFace Inc. utilizes advanced computer vision and image processing
algorithms to visualize different facial operations including plastic
surgery, facial aesthetic treatments and hairstyle changes. ModiFace’s
patent-pending technologies empower consumers to redefine their images by
automatically visualizing face enhancements, treatments and modifications.
For more information about ModiFace, visit www.modiface.com

Source: ModiFace Inc.

Hanni Itah of SS|PR, +1-847-415-9324, hitah at sspr.com, for ModiFace Inc.; or Lisa Leung of ModiFace Inc., +1-647-350-6525, lisa at modiface.com